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Laureus World Sports Awards 2010

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Laureus World Sports Awards 2010

    ABU DHABI TO STAGE

    2010 LAUREUS WORLD SPORTS AWARDS

? Exciting new international venue named for world’s premier sports awards

    ? Aabar Investments PJSC host partner of the event

    ? ‘The 2010 Laureus Awards in Abu Dhabi will be an unforgettable experience,’ says

    Edwin Moses, Chairman of Laureus World Sports Academy

    ? We are delighted that Abu Dhabi has been chosen to host the 2010 Laureus World

    Sports Awards. Sport is close to the hearts of all our people’– says H.E. Khadem Al

    Qubaisi, Chairman of Aabar Investments

    ? Laureus World Sports Awards to be held on Wednesday, March 10

ABU DHABI, January 21, 2010 - The 2010 annual Laureus World Sports Awards is to be held in Abu

    Dhabi on Wednesday March 10.

The Laureus World Sports Awards is recognised as the premier honours event in the international sporting

    calendar and the Awards Ceremony provides a high profile focus as stars of the sporting world come

    together to salute the finest sportsmen and sportswomen of the year.

The winners are selected by the ultimate sports jury - the 46 members of the Laureus World Sports

    Academy, the living legends of sport honouring the greatest athletes of today.

The 2010 Awards Ceremony, which will be broadcast to a worldwide TV audience, will be staged at the

    Emirates Palace, Abu Dhabi.

Proceeds from the Laureus World Sports Awards directly benefit and underpin the work of the Laureus

    Sport for Good Foundation which supports over 70 community sports projects around the world and has

    helped to improve the lives of more than one million young people.

Laureus Chairman and double Olympic gold medallist Edwin Moses said: “I am thrilled and delighted that

    the 2010 Laureus World Sports Awards is to be staged in Abu Dhabi. This is an important step for

    Laureus to move our Awards Ceremony to a new part of the world, and a wonderful way to start the

    second decade of our existence. The Gulf region has grown dramatically in sporting significance in the last

    decade and with its long and distinguished history, combined with its most modern facilities and its

    undoubted appeal as one of the world’s most fascinating and attractive cities, I am sure the Awards in Abu

    Dhabi will be an unforgettable experience.”

Dr. Dieter Zetsche, CEO Daimler AG and Head of Mercedes-Benz Cars, said “We are proud of having co-

    founded this unique platform for top athletes from all over the world. Our company is closely connected with Abu Dhabi and we are very delighted that the Laureus World Sports Awards 2010 will take place in this fascinating city.”

     host partner of the 2010 Laureus World H.E. Khadem Al Qubaisi, Chairman of Aabar Investments PJSC,

    Sports Awards, said: “We are delighted that Abu Dhabi has been chosen to host the 2010 Laureus World

    Sports Awards. Sport is close to the hearts of all our people. Abu Dhabi is a city that harmoniously combines historic traditions and modern values. I am confident that active construction of sport facilities and creation of well-developed infrastructure makes Abu Dhabi an ideal venue for sports events of global significance. I am confident that our partnership with the Laureus World Sports Awards will be enormously successful.

    “Aabar Investments PJSC, as the host partner of the event, is honoured to bring this prestigious occasion to Abu Dhabi and to play a pivotal role in an event that touches the lives of so many globally. As a universal language, sports have no boundaries and create a positive impact on future generations. Aabar hopes to enhance awareness of the importance of sport to society and to develop its relationship with the Laureus Sport for Good Foundation.”

    Abu Dhabi, the capital city of the United Arab Emirates, offers a fascinating combination of the old and the new; a blend of Arabic hospitality and mystique where a mixture of culture and tradition come together against a backdrop of the most modern world-class infrastructure. Abu Dhabi is developing a reputation as a great sporting venue. The Laureus World Sports Awards is the latest high profile sports event to be staged in Abu Dhabi. Last year FIFA chose Abu Dhabi to stage football’s World Club Championship, and

    the Abu Dhabi Formula One Grand Prix and the Abu Dhabi Golf Championship are now highlights of the sporting calendar in the city.

    There is a two-part voting process to find the winners of the Laureus World Sports Awards. Firstly, a Selection Panel of the world’s leading sports editors, writers and broadcasters from over 120 countries votes to create a shortlist of six nominations in various categories including Laureus World Sportsman of the Year, Laureus World Sportswoman of the Year, Laureus World Team of the Year, Laureus World Breakthrough of the Year and Laureus World Comeback of the Year.

    The 46 members of the Laureus World Sports Academy then vote by secret ballot to select the Award winners. The Laureus Academy members also vote for the Laureus World Sportsperson of the Year with a Disability and the Laureus World Action Sportsperson of the Year, the nominations for which are made by specialist panels.

    The members of the Laureus World Sports Academy are: Giacomo Agostini, Marcus Allen, Severiano Ballesteros, Franz Beckenbauer, Boris Becker, Ian Botham, Sergey Bubka, Bobby Charlton, Lord Sebastian Coe, Nadia Comaneci, Yaping Deng, Marcel Desailly, Kapil Dev, David Douillet, Emerson Fittipaldi, Sean Fitzpatrick, Dawn Fraser, Cathy Freeman, Tanni Grey-Thompson, Marvelous Marvin Hagler, Mika Häkkinen, Tony Hawk, Mike Horn, Miguel Indurain, Michael Johnson, Kip Keino, Franz Klammer, Dan Marino, John McEnroe, Edwin Moses (Chairman), Nawal El Moutawakel, Robby Naish, Ilie Nastase, Martina Navratilova, Alexey Nemov, Jack Nicklaus, Gary Player, Morné du Plessis, Hugo Porta, Vivian Richards, Monica Seles, Mark Spitz, Daley Thompson, Alberto Tomba, Steve Waugh and Katarina Witt.

Laureus is a universal movement that celebrates the power of sport to bring people together as a force for

    good. Laureus is composed of three core elements - the Laureus World Sports Awards, the Laureus

    World Sports Academy and the Laureus Sport for Good Foundation - which collectively celebrate sporting

    excellence and harness the power of sport to promote social change.

The Patron of Laureus is Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000,

    President Mandela said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously

    only despair.” This has become the philosophy of Laureus; the driving force behind its work.

Laureus was founded by its Patrons Richemont and Daimler and is supported by its Global Partners

    Mercedes-Benz, IWC Schaffhausen and Vodafone.

A VNR will be available for download at:

    FTP Address: laureus-ftp1.iweb-ftp.co.uk Username: laureus-hostcity

    Password: hibiscus

    Portal Address: http://laureus.jca.tv/ Username - laureus-2010

    Password hostcity

For queries regarding the VNR please contact Latasha.Jastrzebski@laureus.com

For further information please contact:

    Mal Thompson

    Laureus Global Communications

    Tel: +44 20 7514 2863

    Email: publicrelations@laureus.com Website: www.laureus.com

    For photos of Laureus events please visit www.laureusarchive.com

    NB: Information correct at time of going to press

NOTES TO EDITORS

The Patron of Laureus is Nelson Mandela. At the inaugural Laureus World Sports Awards in 2000, President

    Mandela said: “Sport has the power to change the world. It has the power to inspire. It has the power to unite people

    in a way that little else does. Sport can awaken hope where there was previously only despair.” This has become the

    philosophy of Laureus; the driving force behind its work.

Laureus is a universal movement that celebrates the power of sport to bring people together as a force for good.

    Laureus is composed of three core elements - the Laureus World Sports Academy, the Laureus World Sports

    Awards and the Laureus Sport for Good Foundation - which collectively celebrate sporting excellence and harness the power of sport to promote social change.

    The members of the Laureus World Sports Academy are: Giacomo Agostini, Marcus Allen, Severiano Ballesteros, Franz Beckenbauer, Boris Becker, Ian Botham, Sergey Bubka, Bobby Charlton, Sebastian Coe, Nadia Comaneci, Yaping Deng, Marcel Desailly, Kapil Dev, David Douillet, Emerson Fittipaldi, Sean Fitzpatrick, Dawn Fraser, Cathy Freeman, Tanni Grey-Thompson, Marvelous Marvin Hagler, Mika Häkkinen, Tony Hawk, Mike Horn, Miguel Indurain, Michael Johnson, Kip Keino, Franz Klammer, Dan Marino, John McEnroe, Edwin Moses (Chairman), Nawal El Moutawakel, Robby Naish, Ilie Nastase, Martina Navratilova, Alexei Nemov, Jack Nicklaus, Gary Player, Morné du Plessis, Hugo Porta, Vivian Richards, Monica Seles, Mark Spitz, Daley Thompson, Alberto Tomba, Steve Waugh and Katarina Witt.

    The Laureus Academy members volunteer their services as global ambassadors for the Laureus Sport for Good Foundation, which was set up to promote the use of sport as a tool for social change. The Foundation addresses social challenges through a worldwide programme of sports related community development initiatives. Since its inception Laureus has raised ?20 million for projects which have helped improve the lives of more than one million

    young people. The Foundation addresses issues in particular involving, but not limited to, young people impacted by social exclusion, gun and gang violence, discrimination, community integration, peace and reconciliation, and education.

    The Laureus World Sports Awards is the premier global sports awards honouring the greatest sportsmen and women across all sports each year. The winners are selected by the ultimate sports jury - the 46 members of the Laureus World Sports Academy, the living legends of sport honouring the great athletes of today. The Awards are presented at an annual Awards Ceremony, attended by global figures from sport and entertainment, which is broadcast to 180 countries and territories.

    Proceeds from the Laureus World Sports Awards directly benefit and underpin the work of the Laureus Sport for Good Foundation which supports over 70 community sports projects around the world.

    There is a two-part voting process to find the winners of the Laureus World Sports Awards. Firstly, a Selection Panel of the world’s leading sports editors, writers and broadcasters have been voting to create a shortlist of six nominations in five categories Laureus World Sportsman of the Year, Laureus World Sportswoman of the Year,

    Laureus World Team of the Year, Laureus World Breakthrough of the Year and Laureus World Comeback of the Year. The nominations for two additional categories - the Laureus World Action Sportsperson of the Year and the Laureus World Sportsperson of the Year with a Disability are produced by Specialist Panels. The members of the Laureus World Sports Academy then vote by secret ballot to select the Award winners in all seven categories.

    Laureus was founded by its Patrons Richemont and Daimler and is supported by its Global Partners Mercedes-Benz, IWC Schaffhausen and Vodafone.

Mercedes-Benz

    Mercedes-Benz, the world’s oldest automaker, can look back on a unique tradition. It is the most valuable automotive

    premium brand which stands for quality, safety, comfort, fascinating design and sustainable mobility. Mercedes-Benz enjoys an excellent reputation, particularly in the area of safety technology. Many pioneering technical innovations that are standard automotive features today were first seen in a Mercedes-Benz car. The Mercedes-Benz engineers will in future consistently reinvent the automobile with the same enthusiasm and innovation like Gottlieb Daimler

    and Carl Benz in 1886. Mercedes-Benz is a Global Partner of the Laureus Sport for Good Foundation. Since the beginning of the Foundations’ operations in 2000, Mercedes-Benz has shared and supported the goals and values of

    this worldwide charity programme where sports play the core role in the fight against social issues - Laureus has become a vital element of the corporate social responsibility programme of Mercedes-Benz.

IWC Schaffhausen

    For more than 140 years, IWC Schaffhausen has been producing precision products of complex functionality and outstanding user-friendliness for watch connoisseurs who expect more from their watch than an accurate display. Since its foundation in 1868, the International Watch Company has built up a reputation as a long-established Swiss watchmaking firm with a passion for inventions, innovative solutions and technical refinements. Today the brand is more successful than at any time in its history. IWC uses this strength in a programme of corporate social responsibility initiatives at home and abroad. In 2005, IWC entered into a long-term commitment to become a Global Partner of the Laureus Sport for Good Foundation. Vodafone, the world's leading international mobile communications group, with over 323 million proportionate

    Vodafone customers and equity interests in 31 countries across five continents and a further 40 partner networks worldwide, is supporting Laureus as a new Global Partner, with a five year agreement which began in 2008 and concludes in 2012. Vodafone is a long-standing supporter of sport sponsorship and is pleased to be part of an organisation that celebrates sporting excellence both at a grass roots level through the humanitarian work worldwide of the Laureus Sport for Good Foundation and at elite level through the annual Laureus World Sports Awards, which honours the achievements of the greatest sportsmen and sportswomen.

Aabar Investments PJSC

    Aabar is an investment company headquartered in Abu Dhabi. Its largest stakeholder is the International Petroleum Investment Company, which in turn is wholly owned by the Government of the Emirate of Abu Dhabi. Aabar is supporting Laureus as the Host Partner for the 2010 Laureus World Sports Awards. Aabar is honoured to be given the chance to be part of the event and to bring it to Abu Dhabi. Aabar is looking forward to developing its relationship with the Laureus Sport for Good Foundation and introducing opportunities and projects to the region.

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