LAAS RELEASE Design Challenge Overview (233056)DOC

By Alexander Harper,2014-06-17 19:27
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LAAS RELEASE Design Challenge Overview (233056)DOC

    Media Contact: Jessica Schmidt FOR IMMEDIATE RELEASE The Rogers Group


     Automotive Design Studios Visualize Auto Racing in the Year 2025 thDesign Studios Compete in the 5 Annual Los Angeles Auto Show Design Challenge

    LOS ANGELES Oct. 20, 2008 –Today’s race cars have ground-breaking technology to improve speed, power, performance and safety but what a difference 17 years into the

    future can make. Imagine race cars that go beyond the expectations and challenges of

    racing today, such as never needing to stop for re-fueling or collision avoidance assistance

    technology for enhanced safety.

    Nine of Southern California’s automotive design studios did just that, predicting how auto racing will change by the year 2025. The designs are part of the fifth annual Los

    Angeles Auto Show’s Design Challenge, where studios including Audi, BMW, GM, Honda,

    Mazda, Mitsubishi, Mercedes-Benz, Toyota and Volkswagen are pitted against each other

    to showcase their talents and further explore new ideas in automotive design.

    Automotive designers have always been fascinated with Motor Sports and this

    year’s Design Challenge has provided them with the opportunity to use their creative

    talent to look at these cars with new eyes, using innovative technologies and approaches,”

    said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy,

    Inc.. This adds to the excitement, interest and personal involvement in the sport that has

    thrilled people of all ages for many years...and many more years to come.”

     Entries in this year’s Motor Sports 2025 Design Challenge include:

    ? Audi of America Design Center California: The Audi R25 incorporates innovative

    features such as high-velocity banks and tunnels, which allow cars to race

    “inverted” and the opportunity to pass anywhere with aerodynamic racecars.


? BMW Group DesignworksUSA: The BMW Hydrogen Powered Salt Flat Racer

    reuses existing, ordinary and mundane materials such as old oil barrels and BBQ

    lids to whimsical and sustainable by employing goldfish as “co-pilots” to ensure that

    the vehicle is running clean emissions.

    ? General Motors Advanced Design: The GM Chaparral Volt collects and generates

    its own energy from three different clean, renewable and abundant California

    resources: Earth, Wind and Fire to create an entirely new category of racing - the


    ? Honda Research and Development, North America: The Great Race 2025’s

    sonar/echolocation sensors are able to detect changes in speed, terrain, and

    altitude, allowing it to switch to any configuration to circumnavigate the globe in 24

    hours on land through the U.S., by sea through Asia and by air over Europe.

    ? Mazda R&D of North America: The MAZDA KAAN is an electric race car that has a

    patented electronic tire system to reach 250 mph with no harmful emissions. The

    vehicles are piloted by individual drivers but teams are made up of thirty cars, all on

    the track together.

    ? Mitsubishi Research & Design of North America: The MMR25’s multi-terrain,

    omnidirectional wheels consist of eight independently-controlled motors, allowing

    for “8 x 4” wheel drive so that the car can be driven forward while pointing in any


    ? Mercedes-Benz Advanced Design of North America: Luxury racing arrives in the

    Formula Zero Racer by incorporating the thrill of Formula One, the track

    dynamics of the bobsled or luge, and the grace and efficiency of yacht racing.

    ? Toyota’s Calty Design Research: The Toyota LeMans Racer is the ultimate race

    car that never needs to stop. Powered by highly efficient hydrogen fuel cell electric

    motors, each of its body panels is embedded with photovoltaic panels to supply

    electricity when extra energy is needed.

    ? Volkswagen of America Design Center: In the Bio Runner, the rider is positioned

    inside a protective cage on a motorcycle-like saddle with controls attached to the

    hands and feet. These controls manipulate all wheels via synthetic muscle-based

    suspension which offers unparalleled control and traction.

    Entries will be judged by Tom Matano of San Francisco’s Academy of Art University,

    Imre Molner of Detroit’s College for Creative Studies and Stewart Reed of Pasadena’s Art

    Center College of Design. Daniel Simon, an established car designer and founder of

    Cosmic Motors, is the special guest judge this year. Simon began his design career at

    Cosmic Motors-Spaceships, Cars and

    Volkswagen and recently published his first book: . Pilots of Another Galaxy

    The winning design will be announced at the Design Los Angeles conference Nov.

    20 at the Los Angeles Auto Show.

    About the Design Challenge

    The Design Challenge is part of the Design Los Angeles automobile designers’

    conference that has evolved into an integral element of the Los Angeles Auto Show.

    Entering its fifth year, Design Los Angeles provides designers with leading design speakers

    and the opportunity to address common issues. More than 500 designers attended last

    year’s event.

    The Design Challenge has become a highly anticipated competition that pits design

    studios against each other to flex their creativity. The competition has received rave

    reviews from journalists and extensive media exposure throughout Asia, Europe and the


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