2009 Design Challenge – Youthmobile 2030 Entry Summaries
GM Car Hero
Are you gaming or are you driving?
Yes. The OnStar Car Hero is a vehicle and a game… it turns driving into gaming and challenges
your skills against the car‟s autonomous system. Imagine a gaming experience which can actually teach a beginner to drive or challenge the experienced… whether you‟re a lowbie or a
legend, Car Hero takes “getting there” to a whole new level.
Getting started is easy. Just enter your destination into the navi app on your smart phone and
the car takes care of the rest. It lets you “play along” and try to match the skill level of the
system. As you get better, the Car Hero “unlocks” vehicle control to the point where the
autonomous system is overridden and you‟re in complete control.
As the Car Hero gamer demonstrates skill and mastery, the vehicle‟s “transmorphable”
architecture turns up the intensity by creating an increasingly challenging driving experience.
Car Hero‟s configuration rewards your skills by gradually changing from a four, to three, to the ultimate challenge: a single wheeled vehicle. Your talent determines how outrageous it gets and
where it lets you go.
Car Hero also features P2P apps like “Friends Drive” where anyone can come along for a digital
joyride, think of it as Twitter with wheels. For those bored and stuck in yet another LA Sigalert,
“Fantasy Drive” gives you access to insane environments such as running with the bulls in
Pamplona or taking on Ken Block in a drift contest… down a black diamond at Mammoth!
The experience is up to you. Only question is… Are you up for it?
GM Advanced Design, Los Angeles
Frank Saucedo, Director
Team: Thamer Hannona, Shawn Moghadam, Julius Bernardo, Jussi Timonen & Steve Anderson
Nissan V2G [UNLMTD]
In the years leading up to 2030, the electrification of the nation‟s highways leads to the creation
of a new ultra-efficient, high speed network called the „GRID‟.
Nissan‟s „ON-GRID‟ compliant vehicle for the year 2030 is the V2G (Vehicle–to-Grid). Wildly
popular with consumers thanks to its low cost, dynamic styling and quality construction, the
V2G is the best selling electric vehicle of its time. Nissan‟s comprehensive and affordable range
of GRID access plans (similar to mobile phone plans) have also helped to make V2G the market
In the spirit of LA‟s legendary automotive counter-culture, creative young minds see untapped potential in the V2G. Taking advantage of the simple and user friendly EV architecture, they
quickly hack the V2G, take it „OFF-GRID‟ and begin to explore the virtually endless opportunities
of this newly created vehicle segment.
The V2G [UNLMTD] is born.
Stephen Moneypenny – designer Ryan Campbell – designer Satoru Hasegawa – designer Hanu Yoo – designer
Randy Rodroguez – designer
Ann Ngo – research
Ray Devers – color & materials
Derek Millsap – digital designer Matt Wilson – digital designer
James Cronin – visualization Don Sondys – visualization
I. Premise: 2030 - Future of the driving environment
Future generations will be born into a comprehensive digital environment. Enchanted by
technology, drivers will become accustomed to the convenience of automation in their vehicles.
The next generation of vehicles will provide autonomy far beyond today‟s vision. Although
autonomous driving will provide safety, efficiency, and convenience, it can also lead to a
detached and sterile driving experience. Audi, true to its “Vorsprung durch Technik” philosophy,
showcases two vehicles that are truly engaging in addition to the aforementioned advancement.
Remember the excitement of your first time behind the wheel? Here are two examples of
capturing that kind of youthful experience.
II. Vehicle concepts: The dream, and living the dream
1. Audi eSpira: The Aspiration – An ultimate technological tour-de-force whose image will stir
every kid‟s imagination. Audi in its most uncompromised form, the eSpira functions as an
extension of your body and its senses. Using next generation vehicle control logic, the eSpira
takes even the smallest body movements and gestures of the driver into consideration to
provide an unsurpassed command of the drive. The most direct, fluid form of vehicle control is
only thoughts away.
2. Audi eOra: The Essence – An accessible representation of freedom and coming of age for
the young (and young at heart). A “sport” vehicle that shares the same control logic as the
eSpira. Extremely dynamic and efficient, the Audi eOra has a small footprint and unmatched
agility. Like a downhill skier, the eOra carves the roadscape with precision. By constantly
adapting to the driver‟s movements and intentions, the eOra and its driver move harmoniously
as one with unrivaled dexterity.
These vehicles encompass the core Audi experience: progressive, imaginative and visceral.
Authentically youthful driving experiences.
Design Center California
Jens Manske, Executive Design Director
Hendrik Veltmann, General Manager
Jae Min, Chief Designer
Concept & Art:
Yuval Appelboum, Designer
Benjamin Messmer, Design Intern
Nathan Barbour, Designer
Raul Cenan, Designer
What is individuality? What does it mean to be exclusively unique? In an increasing world of global commercial goods, is it really possible to be one of a kind? Emerging technologies, such as genetic integration and advanced adaptive polymers, will shatter the current paradigm of what is now considered “personally” unique.
Advanced adaptive polymers, capable of shifting shape, color or even material properties, when coupled with the user‟s genetic code (DNA), will allow a vehicle to not just function as
transportation, but rather be an extension of the user, evolving in parallel with the user throughout his or her life. Ownership will become more about the fulfillment for the driver through time and less about fulfillment of a product‟s lifespan. The longer the vehicle is with its owner, the more time it has to evolve to meet the user„s needs, and ultimately form a unique singular bond between both human and machine DNA.
Like DNA, the Helix has 3 major, distinct conformations: A, B and Z. “A” is short and wide for
cities that have very tight and intertwining road systems, where agility and speed allow a vehicle to more easily navigate chaotic traffic patterns. “B” is long and low for the sprawling
cities of the world, where large distances allow for high speed travel. “Z” is tall and thin for congested cities of the world, where seating occupants vertically on two levels has the most volume per minimum footprint of any vehicle.
By using flexible and transforming multi-functioning parts, the Helix adapts and reacts to specific environments and traffic patterns by changing the orientation of its main capsule for optimal environmental operation and user functionality. Bio-receptors allow the vehicle to micro-adjust even further to meet the exact demands of the user and the environment. The direction of movement stays constant no matter what conformation the vehicle assumes. The Honda Helix is a vehicle capable of adapting, evolving and conforming to user needs anywhere in the world. Using insight gained from the human genome, biotechnology and environmental forecasting, the Honda Helix will actively and dynamically conform to the user‟s
needs in environments ranging from the congested skies of Japan to the wide open roads of America.
Design Director: Dave Marek
The year is 2030 in the city of Los Angeles and 18 year old Max is off to pick up his new Mazda. Los Angeles has seen a new movement of young entrepreneurs (ages 16-23) and has become a hub for creating personal brands and products on desktop 3D manufacturing software. Mazda has taken notice and created VMazda - a virtual reality website that acts as a design playground for young people, allowing them to experiment, build and share their automotive dreams in a virtual world at no cost.
With the help of a virtual design mentor, Max's design is rapidly manufactured at one of Mazda's sustainable Direct Digital Manufacturing plants. Max pays a low price of $2000 for the physical car, while paying a monthly bill for the energy his electric car uses (similar to the cell phone business model).
Max's new car is a minimal, lightweight sports coupe with experimental shapes, ornate detailing and a dramatically proportioned exterior. Most digital communication and information devices are now integrated into fashion apparel, eliminating the need to include these systems into Max's vehicle. As a result, his vehicle controls are purely driver focused.
Derek Jenkins - Design Director
Carlos Salaff - Designer
Jacques Flynn - Designer
Greg Lee - Alias Modeler
Tim Brown - Alias Modeler
With the college enrollment rate at an estimated 81%, the youth of 2030 are one of the most intelligent and proactive generations yet. The Toyota LINK is an affordable, customizable mass transit vehicle for students with high social networking demands and continuously evolving preferences. With little-to-no disposable income, these students are now able to once again enjoy their commute in a world where transportation has become more expensive and less appealing.
Students can meet at various HUBs to pick up their LINKs. Once occupied, the LINK seamlessly links onto a transportation social network, allowing connections with other drivers to share the commute, trade music or compare class schedules. Made with Toyota‟s newly patented electro-
fiber technology, “LINK SKINZ” can be downloaded to digitally transform the vehicle‟s shape into a personalized exterior design. In place of traditional wheels, the LINK drives on SPHERES
made of an electro-conductive material that converts friction into energy, recharging the
batteries and satisfying the driver‟s high standards of a maximized eco-friendly vehicle.
CALTY DESIGN RESEARCH
President: Kevin Hunter
Design Manager: Erwin Lui
Designer: Miljan Jevremovic