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Key Points

By Joshua Hunt,2014-01-04 11:07
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Key Points

     Terms Translation

     Market segment Target market

     Marketing mix

     Social responsibility Promotion:

     Business Portfolio Marketing plan Marketing environment Supplier

     Reseller

     Producer markets Macroenvironment: Microenvironment Reciprocity

     Product positioning gender segmentation Income segmentation Brand

     Consumer goods Industrial goods Raw material

Wholesaler

     Retailer

     Fixed cost

     Variable cost

     Total cost

     Expected price

     Prospective customer After-sale services Distribution channel: Shopping center

     International marketing Joint venture

     Tariff

     Dumping

     Licensing

     Multinational corporation

     Tying contract

    Definition Market:

     Consumer market: Target Market:

     Marketing intermediaries;

Product:

     Barter:

     Direct distribution:

     Indirect distribution

     Export Merchant

     Dumping

     True or False Judgments 10*2=20 Total cost

     Organizational markets

     Major types of buying situations Characteristics affecting consumer behavior

     Consumer goods and industrial goods Distribution channel

     Components of Microenvironment Components of Macroenvironment Tying contract

     Primary data and secondary data Buying decision process

     Sentence Translation Marketing

     Producer market

     Stategic planning

     Five types of customer market Suppliers

     Price

     Paragraph Translation 1. Unit 1How does marketing fit into the company 2. Unit 10Selecting a brand

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