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Holiday Handbook

By April Greene,2014-05-12 06:16
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Holiday Handbook

This packet contains awesome planning

    information for making the most of your

    holiday sales such as

    ? Holiday Strategy Handbook that

    includes

    o Holiday Time Table

    o Christmas Strategy Contact list

    ? Holiday Plan of Action

    ? Countdown to Christmas

    ? $10,000 Christmas Sales Plan

    ? $12,000 Christmas Sales Blitz

    ? Earn $2000 by Christmas

    Holiday Strategy Handbook

    “Plan your work and work your plan!”

    -Mary Kay Ash

    Listed below are the main holiday selling ideas!

    Choose 1 or 2 ideas that best fit your time, energy and personality!

    a. Holiday Coffees/Trunk/Gift shows/Pampering Parties

    b. Open Houses

    c. Gift Giving Services for Businesses, Husbands, Family & Friends

    d. Velocity/TimeWise Classes/Holiday Makeovers

    a. Use a Weekly Plan Sheet or calendar and schedule dates and times

    b. Commit to implementing the selling ideas you have chosen!

    c. Take into account personal events, shopping, cookie making, etc.

    d. Set specific goals.

    e. Create your plan with your family

    f. Use the guidelines in this packet

I am choosing the following ideas 1_________________________________

    2_________________________________

My Holiday Retail Goal is $_________________________________

I want to build my business because __________________________________

I want to add team members #_________________________________

What worked best __________________________________

What I’d change __________________________________

    Holiday Time Table

    Action Dates

    thPlan your Christmas strategy. Now-14 Call all your customers and do a Back to

    School Bash! $75 for $35 for all Hostesses who

    have: 3+ guests, $100 in class sales, and one

    class booking! This is great for mom and

    daughter Velocity/TW classes or Trunk/Gift

    shows or Office Pampering Parties!

    thComplete your Star! 10-15 Order your Holiday items early. Set up preview appointments with your best

    customers to get their opinions of what they like. This will help you with Holiday inventory

    ordering.

    thBegin your preview appointments with 16-30 customers.

    Begin sending letters and making follow up

    calls to local businesses. Start with business

    owners within your customer base. Hold appointments that you scheduled the

    1st part of the month.

    Do your own personal shopping using our

    wonderful Mary Kay products and gift items!!!

    stthSet your goals for Retail Sales, interviews 1-15 held and new team members. Have guests at every meeting! Start “showing, telling and smelling” with

    everyone you come in contact with. Have your Go Tote filled with samples,

    fragrances and Look cards. Hand out 3 a day

    for best results. You are planting seeds for your

    future!

    Have 10-15 Hostess Packets and Recruiting

    Packets w/ Consider tape prepared. Start following up with PCP customers. Target: Booking Skin Care Classes, Fall

    Makeovers, Nail Care Classes, Pamper Parties

    (Satin Hands and body care) … offer a variety

    of choices based on her personal needs. Get

    in front of them with the products so you can

    get a Wish List filled out for her, interview her

    and meet more wonderful ladies. Offer a free lipstick/liner to your customers

    for allowing you 15-30 minutes to share your

Career Opportunity so they can earn extra

    income during the Holiday Season. Tie this in

    with the above appointment if possible.

    Now is the time to start booking office visits

    to do Shopping Coffees/Holiday Preview

    Parties during break/lunch time at customer’s

    place of employment or in a neighborhood

    setting.

    Continue to follow up with businesses,

    always adding more to your list. Look ahead at your fall calendar and

    schedule your Open House. (For consultants

    with ample customers locally to them)

    thstContinue booking, Wish Lists and warm 16-31 chatting with the Go Tote. Have guests at every meeting! Offer a free

    nail color for coming.

    Make sure you have everyone fill out a Wish

    List!

    Order items from the Holiday catalog for

    your own gift giving needs Send out letters to husbands on your list.

    Offer a variety of classes. Skin care,

    glamour, nails, pampering, On the Go etc.

    Begin to talk to everyone about preparing for

    the holidays.

    Remind everyone of your gift

    giving/wrapping service. RECRUIT! Build your team in October so they

    can take advantage of the holiday selling

    season and the tax advantages for the entire

    year.

    stthContinue booking, Wish Lists and warm 1-15 chatting with the Go Tote. Now you can offer

    Holiday Makeovers.

    Have guests at every meeting and at any

    events in your local area. Begin follow up with men you’ve contacted

    using the Wish Lists you may have. Many may

    not be ready to buy but you’ve planted a

    seed. Ask when you could call back.

    Continue following up with business leads. If

    they are not interested in large gifts ask if

    they’d be interested in you coming and

    offering hand massages with the Satin Hands

    products to offer a break for the employees.

    Keep track of community events through

    local papers or flyers. Churches, schools, local

    businesses do women’s teas etc. What a

    great opportunity for you to offer your services

    to have a pamper station or table of treats.

Be Creative!

    Many businesses may want to offer a

    special goody to customers during the Holiday time. Keep your ears and eyes open

    and make suggestions. You could provide a

    Pamper Goody Bag with a hand cream and

    $10 gift certificate to use at their facial and

    makeover or Domain for men sample and $10

    gift certificate. Charge your cost plus supplies. It’s a great way to meet new women. You

    can choose to put a minimum purchase price

    on the Gift Cert.

    Send out your Open House invites if you are

    holding it the last weeks of Nov. Good dates

    thto choose would be Nov. 16-18 or Nov. 30th

    Dec. 2nd.

    RECRUIT! What a great time to begin a

    business. Your own Holiday shopping at cost!

    ththContinue with booking, Wish Lists, and warm 16-30 chatting with Go Tote!

    Have guests at every meeting and at the

    Career Brunch on the 17th!

    Follow up with Open House invites. Call

    EVERYONE and make sure they don’t miss the

    free gift for RSVPing. Book those that can’t

    come for another time.

    Set up your Open House if booked during

    this week. Keep it Simple!

    Recruit! What a great time to begin a

    business for shopping at cost, extra income for

    the Holidays, and tax benefits.

    stthFinish your Star Consultant Prize Contest on 1-15 December 15th.

    Follow up with all husbands. They are getting

    serious now! Talk Twelve Days of Christmas!!!

    Follow up with all Wish Lists.

    Continue Booking! (Help them prepare for

    Holiday parties) Wish Lists, and warm chatting

    with Go Tote! This is a great time for Gift

    Shows.

    Have gifts with you at all times, in your car, in

    a basket to carry with you wherever you go.

    Have stocking stuffers available. (Hand

    creams, Energizing Foot...etc.) Slip in a

    corsage type goody bag and tie with ribbon.

    Deliver any 12 Days of Holidays gifts. Book shopping coffees.

    Offer to have a fancy party dress night for

    make-up training.

    Consider last minute Open House. RECRUIT! Still time to get gifts at cost, take

    advantage of the tax benefits and prepare

    for an exciting new year of possibilities.

    thrdCall all your customers for their own personal 16-23 needs. They often forget to call to reorder

    during the hustle and bustle. Remind them of

    your last minute gift ideas and stocking

    stuffers. Ask if she sees any gifts under the tree

    with her name on it. If not, find out who her

    Santa is and get her Wish List.

    Deliver to offices as often as possible and

    bring your basket in with stocking stuffers and

    sets.

    Always have gifts in your car. This is a good

    time to put leftover sets in the trunk of your car

    and visit some local businesses. Ask

    employees if they’d like to shop. You can

    offer a discount on gift sets left if you choose.

    rdthSpend time with your family 23-25 Be prepared for some last minute “panic”

    calls from your customers.

    Follow up with gift certificates put in gifts 26-January 1st given.

    Book New Year, New You classes.

Have a Great Holiday Season.

    It will be what you choose and commit it to be.

    Christmas Strategy Contact List

Businesses to Contact for Gift-Giving Service

     Business Phone Contact Person

    1. ____________________ ______________________ _________________________ 2. ____________________ ______________________ _________________________ 3. ____________________ ______________________ _________________________ 4. ____________________ ______________________ _________________________ 5. ____________________ ______________________ _________________________ 6. ____________________ ______________________ _________________________ 7. ____________________ ______________________ _________________________ 8. ____________________ ______________________ _________________________ 9. ____________________ ______________________ _________________________ 10. ___________________ ______________________ ________________________

Husbands/Boyfriends/Other “Santas”

     Customers Name “Santa’s” Name Phone

    1. ____________________ ______________________ _________________________ 2. ____________________ ______________________ _________________________ 3. ____________________ ______________________ _________________________ 4. ____________________ ______________________ _________________________ 5. ____________________ ______________________ _________________________ 6. ____________________ ______________________ _________________________ 7. ____________________ ______________________ _________________________ 8. ____________________ ______________________ _________________________ 9. ____________________ ______________________ _________________________ 10. ___________________ ______________________ ________________________

    Holiday Coffees, Holiday Makeovers, Trunk/Gift Shows, and Skin-Care Classes

     Prospect’s Name Phone Type of Appointment

    1. ____________________ ______________________ _________________________ 2. ____________________ ______________________ _________________________ 3. ____________________ ______________________ _________________________ 4. ____________________ ______________________ _________________________ 5. ____________________ ______________________ _________________________ 6. ____________________ ______________________ _________________________ 7. ____________________ ______________________ _________________________ 8. ____________________ ______________________ _________________________ 9. ____________________ ______________________ _________________________ 10. ___________________ ______________________ ________________________

    Holiday Plan of Action

October

    November

    Plan...

    Plan...

     1 Set your goal for holiday sales December & recruiting. 1 Follow up with all business

     contacts & leads.

    Plan... 2 Make a list of all businesses

    & people you do business with, 2 Continue to book shopping talk to them about your gift- coffees, skin care, glamour 1 Follow up on all husbands & buying services. & nail care classes men! They are beginning to get serious!!! 3 Talk to all your customers 3 Continue having each about helping them with their customer fill out a Holiday Wish 2 Follow up on all Holiday Wish

    Lists. gift buying needs. Help them List

     see how you can help them!

    3 Book shopping coffees Show them how shopping 4 Begin talking to the men you NOW will offer them the best have contact with - work, church, 4 Book skin care & glamour choices and prevent some of friends, etc. appointments. (Help them the hassles of their holiday time. prepare for parties & people by 5 Begin following up with looking their best) 4 Book Holiday Shopping Holiday Wish Lists. (They may Coffees. not be ready to buy - but you 5 Talk to men about 12 Days of

     are at least making your service Christmas gifts! They love it!

     5 Have every customer fill out a known!)

    6 Have gifts with you at all times - Holiday Wish List so you can

    in your car - in a basket that you follow up with their “Santa”. 6 Service all of your customers carry - at all appointments & (This will be done in Nov & Dec) for their personal & holiday reorders. needs. 6 Offer a variety of classes: skin 7 Help people think about 7. RECRUIT! What a great time care, glamour, nail care, etc. stocking stuffers & last minute Begin to talk to everyone about to begin a business - your own gifts preparing for the holidays! shopping at cost, provide

     service for those you know & 8 RECRUIT!! Still time to get gifts

    at cost, take advantage of the tax 7 RECRUITING! Build your prepare for an exciting new year

    benefits & prepare for an exciting team in October so they can of opportunity! new year of opportunity!take advantage of the holiday

    selling season!

    COUNTDOWN TO CHRISTMAS!!

    HERE IS YOUR ACTION PLAN FOR DECEMBER!! STAY ON TARGET AND YOU WILL FEEL SO GOOD ABOUT YOUR

    ACCOMPLISHMENTS! USE THIS ACRONYM TO KEEP YOURSELF ON TRACK! THEN...PLAN TO HAVE A VERY MERRY CHRISTMAS!

C CALL YOUR CUSTOMERS! IT IS WISE TO DO A SWEEP THROUGH EVERY CUSTOMER THE FIRST

    WEEK TO BE SURE THEY HAVE ENOUGH OF EVERYTHING TO GET THROUGH THE HOLIDAYS. CHECK

    ON THEIR GIFT NEEDS AND BE SURE TO TELL THEM THAT YOU HAVE WRAPPED GIFTS AND

    STOCKING STUFFERS FOR THEIR LAST MINUTE EMERGENCIES! ASK...DO YOU HAVE EVERYTHING

    YOU NEED TO LOOK GORGEOUS DURING THE HOLIDAYS?

O ORDER AS EARLY AS POSSIBLE, ANYTHING YOU NEED FOR YOUR OWN GIFTS OR FOR YOUR

    CUSTOMERS AND THEIR GIFTS! SOMETIMES DURING THIS TIME OF YEAR WE EXPERIENCE BACK

    ORDERS! DON'T DELAY! REMEMBER THAT THE DISTRIBUTION CENTERS WILL BE CLOSED PART OF

    CHRISTMAS WEEK. IF YOU STILL NEED THINGS FOR CHRISTMAS AT THIS POINT DO IT EARLY!

U USE YOUR TIME WISELY! REMEMBER, IT IS CHRISTMAS WEEK...NOT CHRISTMAS MONTH! IF YOU

    TAKE OFF THE ENTIRE MONTH, YOU WILL REGRET IT IN JANUARY! BOOK APPOINTMENTS NOW FOR

    JANUARY WITH PEOPLE WHO WANT TO WAIT UNTIL "AFTER CHRISTMAS". YOU WILL BEGIN THE

    NEW YEAR WITH A FULL DATEBOOK!

N NOTICE THE NEEDS OF PEOPLE YOU COME IN CONTACT WITH...DECEMBER CAN BE A GREAT

    GREAT RECRUITING MONTH! WHEN SOMEONE TELLS YOU THEY WANT TO WAIT "UNTIL AFTER THE

    FIRST OF THE YEAR" THEN SAY..."GREAT! WE ARE DOING THE PAPER WORK NOW FOR

    CONSULTANTS WHO WANT TO BEGIN IN JANUARY! THEN YOU'LL BE READY TO GO THE FIRST OF

    THE YEAR AND YOU WILL GET AN EXTRA TAX DEDUCTION FOR 2002"!

T TREAT THOSE ON YOUR GIFT LIST TO A MARY KAY GIFT! IT IS NOT ONLY WELCOME. IT IS SMART

    MONEY MANAGEMENT! PRODUCT GIFTS ARE DEDUCTIBLE AND IT INCREASES THE VARIETY OF

    PRODUCTS YOUR RECIPIENT IS SOLD ON...THIS CAN MEAN ADDITIONAL ORDERS FOR YOU OVER

    THE NEXT MONTHS!

    D DETERMINE YOUR PRIZE GOAL IN THE STAR CONSULTANT CONTEST AND PLAN YOUR ORDERS FOR YOUR MAXIMUM BENEFIT! IF YOU ARE ON-TARGET FOR STAR STATUS ENDING DEC. 15TH, BE

    SURE TO CHECK YOUR TOTALS FOR THAT ALSO, OR E-MAIL ME TO SEE WHERE YOU ARE AND HOW

    MUCH YOU HAVE LEFT. REMEMBER THAT ALL ORDERS STARTING ON DEC. 16TH COUNT FOR THE

    NEW STAR CONSULTANT QUARTER AND THAT EVERYONE ON-TARAGET RIGHT NOW CAN ALSO GET

    ALL OF THE NEW FOUNDATIONS ON YOUR ORDERS IN FINISHING STARS BEFORE THE 16TH!!!

O ORGANIZE FOR MAXIMUM EFFECTIVENESS! THIS IS THE TIME OF YEAR THAT WE USUALLY HAVE

    TO WAIT IN LINES...AT THE POST OFFICE, GROCERY STORES, SHOPPING, ETC. ALWAYS HAVE

    SOMETHING WITH YOU THAT YOU CAN DO AS WELL AS BUSINESS CARDS, BEAUTY BOOKS, EYE

    DEMOS, LIP DEMOS...THAT YOU CAN USE TO BOOK SOMEONE YOU ARE IN LINE WITH! ALSO, BUNCH

    ALL OF YOUR ERRANDS SO THEY ARE DONE AT ONE TIME!

    W WHEREVER YOU GO, CARRY STOCKING STUFFERS WITH YOU! MAKE THEM QUICK AND

    EASY! YOU CAN GET CELLO BAGS AT THE DOLLAR TREE, DOLLAR STORE, BIG LOTS... JUST TIE UP

    SMALL ITEMS INSIDE, ADD A LITTLE SHRED AND A RIBBON AND SELL FOR THE RETAIL COST PLUS

    ENOUGH FOR THE BAG AND SHRED AND RIBOON! CARRY A BUNCH WITH YOU!

    N NOTIFY ME OF WHAT IS GOING ON WITH YOU!

    $10,000 Christmas Sales Plan

1. 10 silent hostesses sell $150 each $1500

2. Contact 10 husbands with wives’ wish list at $100 or 20 husbands with $50 each $1000

3. Seven holiday coffees at $150 (30 minutes) $1200

4. One skin care class per week thru Christmas at $150 $2400

5. Holiday open house (1 at $500 or 2 at $250) $500

6. Contact businesses for 100 employee gifts at $20 each $2000

7. Contact doctors, lawyers, office managers and realtors for 50 gifts at $30 each $1500

    $10,000

     Remember: You can make anything

     happen with a plan and your

     action to back it with!

    Never stop believing in yourself!

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