Fashion magazines spring up since modern people pay more and more

By Eleanor Armstrong,2014-05-12 03:40
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Fashion magazines spring up since modern people pay more and more


    Appearance determines ones value in this exquisitely visual world. Along with

    the growth of the economy and the medias promotion of decent clothing, various

    industries for beauty care have sprung up, and people are more particular about their

    appearance. People sense that they will be judged by their look and their choice for

    appearance reveals their taste, personality, even status. From hairstyle to nails, every

    step is demanding and a challenge. How to dress to get peoples positive attention and appreciation? has become a big problem for people, especially the young who

    are unsure about their image and identity. A recent study by Taiwan Womens

    Rescue Foundation and Citi Bank found that 75% of 1831 teenagers thought their

    appearance determined their extent of popularity; moreover, 35% of them had been

    discontent about their appearance.

    With such prevailing value for appearance, fashion magazines for teenagers

    exclusively are rising to advise teenagers on how to dress outstandingly and what

    is beautiful and fashionable now. NANA, a fashion magazine that focuses on twelve- to eighteen-year-old girls only, has been publishing bi-monthly for four years,

    totaling twenty-nine issues. Judging from its duration and steady launch of issues,

    we can presume that it has quite a market and thus some influence on underage girls.

    And judging from the latest NANA issue, no. 29, the magazine can tell us a lot about

    such topics as Taiwanese girls’ anxiety for their appearance or teenage girls buying

    power and their importance for the market.

    So what kind of appearance is popular with underage girls? The cover of the

    magazine shows a girl with big eyes, egg-shaped face, and perfect and white skin.

    Article titles on the cover focus on crystal nails, make-up for summer, white and

    perfect skin care, tips for slim legs, and so on. In all this information, the magazine

    announces to todays girls: Youth is an advantage for appearance is unreliable; adornments (crystal nails, make-up……) are really necessary. As statistics show, the

    age for make-up has lowered as make-up becomes more and more acceptable for

    teenage girls. Instead of believing in their natural youth and beauty, girls are asking

    for the perfect make-up and the most effective make-up remover. Notably, make-up

    might be one reason the models (all of them under eighteen) seem quite mature and

    adult-like. Only models that have slim body, great body proportion, big eyes, and

    egg-shaped face are qualified to appear in this magazine. Generally speaking,

    beauty standards for teenage girls do not deviate from those of adult women.

    The products advertised in this magazine prove Taiwanese underage girls

    purchasing power. To be equipped with the various and complicated cosmetics for

every part of the body and the face, with make-up for every different function and

    diverse clothing for every season, the girls will have to pay a considerable sum of

    money. The prices of the clothing range from NT$1280 ~ NT$2980, and the

    highest priced could reach NT$4980. Some of products recommended in this

    magazine are international famous brands. In other words, even international

    famous brands now design products for teenagers exclusively; it proves again the

    great market potential of teenagers. Of course, the publishing of NANA itself is

    also a proof for teenagers buying power, as products in this underage girls

    magazine are not necessarily cheaper than those in womens magazines.

    Mature looks, complicated skin care, high-priced products, adult-like

    appearances--these are being promoted by NANA to teach girls how to become

    adults. The magazine of course includes titles such as Why Cant You Get A Boyfriend! which also reveals that these underage girls worries and concerns are far more mature than we expect. Either this magazine reflects the true condition of

    girls or it is creating such worries among these. No matter what, once girls

    continue to read such magazines, it encourages their eagerness for a metamorphosis.

    Such magazines may be criticized for promoting a strong concern over appearances.

    Yet, shouldnt we reflect on the fact that our whole society is also consumed in

    appearances? Maybe we should change ourselves first!

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