Carnation Auto launches its first multi-brand auto solutions hub

By Edith Armstrong,2014-04-12 04:24
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16 Dec 2009 The Auto Solution Hubs of Carnation provide a range of accessories and complete customized kits from Dilip Chhabria's DC Design for the car

    Carnation Auto launches its first multi-brand auto

    solutions hub in Bangalore

    ? India’s pioneering Independent one-stop multi-brand auto solutions network

    ? First multi-brand car Service, repair, body shop, insurance, accessories, detailing

    and car exchange for almost all brand’s of vehicles under one roof

    ? Plans Hubs in more than 100 locations throughout India within 4 years

Bangalore, 16th December, 2009: Carnation Auto today announced its entry into Bangalore with the

    launch of its first independent Multi-brand Auto Solutions Hub in Marathahalli. The brainchild of

    auto industry veteran Mr Jagdish Khattar, Carnation has been set up with a vision to provide its

    customers a one-stop shop for all their car needs. The multi-brand concept is relatively new in India,

    but common across the more developed markets having a third or more of the aftermarket service

    market share. Multi-brand service providers are especially relevant for multiple brand car owners-

    families, fleet operators and corporate clients.

A highly unique offering, the Carnation model aggregates the needs of various key stakeholders,

    including Insurance companies, manufacturers and car owners. Carnation is entering a white space,

    which is between the OEM franchise network and the neighborhood garage, to provide an

    alternative to car owners as they seek a quality service provider, since a large majority of them leave

    the authorised network post the warranty period. The top 3 brands have over 80% market share,

    while the other manufactures share the balance 20%. Carnation provides automobile manufacturers

    a more efficient route-to-market through a faster nationwide retail presence, scale efficiencies and

    servicing support. Carnation has a compelling value proposition especially for those with limited

    market share and small car park, but even those who are experiencing capacity constraints with

    their existing networks. Carnation also has strategic partnerships with many of the leading General

    Insurance companies to undertake body-shop work on a pan-India basis.

Carnation, in its effort to provide complete auto care solutions to its customers, provides a host of

    product and service differentiators like, Rapid repair and quick service bays, windshield repairs, car

    detailing, CNG/LPG kit fitment, tyre & battery solutions as well as car customization. The company

    has invested in world-class tools and equipment, that will improve the quality of repairs and also

    help reduce turnaround time and costs. The Auto Solution Hubs of Carnation provide a range of

    accessories and complete customized kits from Dilip Chhabria’s DC Design for the car enthusiasts.

    Technicians and Customer Advisors at Carnation are professionally trained to handle multiple brands

    of cars. To enhance peace of mind and deliver convenience to their customers, Carnation provides

    warranty on all the parts replaced, cashless settlement of insurance claims, pick up & drop facility,

    regular status updates through SMS and soon, cost effective and attractive Annual maintenance

    packages. Carnation also has a car exchange program offering new and certified pre-owned cars of

    almost all brands and models.

Speaking on the occasion, Mr. Jagdish Khattar, Chairman and Managing Director, Carnation Auto

    said, “Our multi brand Auto Solution Hubs are aimed at providing customers everything a car owner

    would need to maximize his car ownership experience under one roof. Our first hub is now

    operational in Marathalli, with our second coming up at Bannerghatta Road. Car owners in Bangalore are very discerning and would see tremendous value in the Carnation model.

    Carnation is backed by world-class technology, equipment and IT systems to ensure transparency and optimum service quality. Some of the key partners of Carnation are Castrol, Bridgestone, JK Tyre, 3M, GardX and AkzoNobel.

    Carnation Auto already has 13 Auto Solution Hubs operational across India; one each in Amritsar, Gurgaon, Kochi, Bangalore; two each in Chennai, Noida and Hyderabad and three in Mumbai. This would go upto about 30 hubs by the end of this fiscal.

About Carnation Auto:

    Carnation Auto is an initiative by Mr. Jagdish Khattar, with a vision of developing India's largest independent multi-brand automobile sales and service network. Carnation is in the process of setting up a state-of-the-art network of integrated multi-brand auto sales, services and related solutions across the country to enhance the overall experience of owning a car and to optimize the cost of ownership. Carnation provides complete solutions for almost all brands of cars, starting from quick servicing, mechanical repairs, body repairs, accessories, insurance, pre-owned cars, car customization solutions with DC Design and even doorstep service through a chain of workshop on wheels.

    Carnation Auto had raised its first round of funding of Rs108 crore from marquee investors PremjiInvest and IFCI Ventures. Recently it received loan of funding of Rs 170 crore from Punjab National Bank for executing the nation-wide rollout of its multi-brand auto solution hubs. Carnation Auto has also entered into an exclusive collaboration with DC Design to offer completely customized car solutions and semi-customized kits across the country. The DC designed cars will be made available exclusively through Carnation’s nationwide hubs. For further information, please visit

Media Contact @ Edelman:

    Nisha Ramchandani/ Shilpita Banerjee /

    +91 98108 19013 / +91 99107 67682

Media contact @ Carnation Auto:

    Tanmana Rath

    +91 956010 3025

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