FALL CLASSES 3 offered

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America's cup sailing tactics, automobile purchasing, out-of-court settlement, computer network design, Mars exploration, influenza

    Stanford University

    Department of Management Science and Engineering Project Courses

     Academic Year 2006-07 rev. 4/12/2010

    Course # Name/Description Sample Title of Project Contact Info Professor

     207. Interactive Management ScienceExamines analytical techniques such as Fair Isaac: Installment Loan Risk Simulation Sam Savage linear and integer programming, Monte Carlo simulation, forecasting, decision Providian Financial: Markov chain model of credit card customer; analysis, and Markov chains in the environment of the spreadsheet. Materials Wells Fargo Bank: Modeling Waiting Lines at ATM include spreadsheet add-ins for implementing these and other techniques. Machines management; Emphasis is on building intuition through interactive modeling, and extending Applying Probability Management at a high level to the the applicability of this type of analysis through integration with existing various business units, modeling the effect of global business data structures. economic factors.

     211. Linear and Nonlinear OptimizationOptimization theory and modeling. Yinyu Ye The role of prices, duality, optimality conditions, and algorithms in finding and

    recognizing solutions. Perspectives: problem formulation, analytical theory,

    computational methods, and recent applications in engineering, finance, and

    economics. Theories: finite dimensional derivatives, convexity, optimality,

    duality, and sensitivity. Methods: simplex and interior-point, gradient, Newton,

    and barrier.

     235. . Internet CommerceThe technology, mathematics, and economics of Ashish Goel Internet commerce. Topics include: models of Internet commerce; online

    advertising; product recommendation systems and personalized marketing;

    pricing and delivery of digital media; web tools; piracy, copyright, and peer-to-

    peer networks; rating and reviewing of online businesses; and co-evolution of

    Internet technology and commerce. Hands-on exercises; group project

    Sonic Blue, 270. Strategy in Technology-Based CompaniesFor graduate students. Kathy Sun server business, Introduction to the basic concepts of strategy, with emphasis on high technology Eisenhardt Ebay, firms. Topics: strategic alliances, standards setting, vertical integration, strategic Applied Materials, choice, generic and hypercompetitive approaches, organizational capabilities, and medical device startups complexity/evolutionary perspectives. Enrollment limited.

     mike.lyons@compasscap Michael Lyons, 273. Technology Venture FormationOpen to graduate students interested in Business Plans have covered everything from wireless Audrey networking to genetic crops. high technology entrepreneurship. Emphasis is on how technology ventures are MacLean & created. Topics: opportunity identification, market assessment, product plans, audreymaclean@comcasSteve Blank selling strategies, financing options, and team development. Student teams write and present a business plan.

     sblank@kandsranch.c om

    Stanford University

    Department of Management Science and Engineering Project Courses

     Academic Year 2006-07 rev. 4/12/2010

Class # Name/Description Sample Title of Project Professor Contact Info

    AMD: Improving Internal Logistics 108. Senior ProjectRestricted to MS&E majors in their senior year. Students Hewlett-Packard: Customer Retention Ross Shachter, shachter@stanford.edcarry out a major project in groups of four, applying techniques and concepts KLA Tencor: Analysis of Engineering and Production Steve Barley, u Palm Inc.: Assessing the Viability of a Build-to-order learned in the major. Project work includes problem identification and definition, B. Carlson, Strategy data collection and synthesis, modeling, development of feasible solutions, and Seagate Technology: Increasing efficiencies on the Pilot presentation of results. R. Katila, Production Line Stanford Medical School: Capital Asset Tracking StarMine Corporation: Lead Management Stryker Endoscopy: Inventory Management

    Sun Microsystems: RCCA (Root-Cause-Corrective


    Innovation and creativity projects including Electronic Riitta Katila rkatila@stanford.ed 175 Innovation, Creativity, and Change Problem solving in organizations; Arts, Gumstix, Reactrix, Google, and Apple. u creativity and innovation skills; thinking tools, creative organizations, teams,

    individuals, and communities.

    IT Strategy for Real Time Financial Update and Closure. 234. Organizations and Information Systems For students interested in how Behnam Tabrizi behnam@stanford.einformation systems impact organizations and how organizations take control of The Future of Wireless Technology du information technology (IT) to gain a competitive edge. Topics: IT strategy, the Process Re-engineering (what works and what doesn't) fit between IT and corporate culture, IT architectural alternatives, changing technologies and organizational learning, the effect of IT on competition, and

    outsourcing as an offensive strategy. Student teams perform field studies based

    on situations in which information technology is creating a significant

    management problem or business opportunity.

     266. Management of New Product DevelopmentTechniques of managing or Managing the Handoff to Manufacturing at Robert Carlson rccarls@stanford.edleading the process of new product development that have been found effective. COMPANY- u Over-Commitment in New Product Emphasis is placed on how much control is desirable and how that control can be Development at COMPANY- exercised in a setting where creativity has traditionally played a larger role than Outsourcing Challenges at Ishoni Networks- discipline. Topics: design for manufacturability, assessing the market, imposing Field Study at LeapFrog Enterprises, Inc-. discipline on the new product development process, creating an effective Field Study at SGI- development organization, and developing products to hit cost targets. Field Study at Toshiba America -Electronic Corp.- Field Study at Access Systems America- Oracle9i Application Server-

    Stanford University

    Department of Management Science and Engineering Project Courses

    rev. 4/12/2010 Academic Year 2006-07

    -Cadbury-South Africa: Quality Assurance Practices Margaret brandeau@stanford. 269 . Quality Control and Management Topics include the cost of quality, -Sun Sigma: An analysis of Sun's application of Six Brandeau edu statistical process control, inspection, sampling plans, uncertainty in the supply Sigma. -Stanford Student Enterprises: Quality Control within process, Bayesian decision methods, reliability, robust quality, quality function Stanford's ASSU. deployment, engineering aspects of product liability, and the design of

    experiments. Case Studies.

     270. Strategy in Technology-Based CompaniesFor graduate students. Riitta Katila Technology strategy projects including Juniper Nets, Introduction to the basic concepts of strategy, with emphasis on high technology Xilinx, Dell, SBC, firms. Topics: strategic alliances, standards setting, vertical integration, strategic Genentech, Guidant, Pixar, Google, and Creative choice, generic and hypercompetitive approaches, organizational capabilities, and

    complexity/evolutionary perspectives. Enrollment limited.

     274. Building Dynamic Entrepreneurial OrganizationsFocus is on the The Disney Center-A Dream Come True- Edison Tse dynamic development of corporate skills, knowledge, and infrastructure to Moving Dolby to the Next Phase- Creating a business in modular shoes- compete in a changing global competitive environment due to rapid technology Business opportunities for TouchPak- advancement, global economic development, changes in consumer’s preference, Re-engineering of Hasbro- and government regulations. Model analysis and case studies are used to develop The Moxi Media Center: a Business a methodology in building dynamic entrepreneurial organizations in response to model for Moxi Digital- dynamic competitive requirements. Links between EES&OR core and the notion IBM/Hitachi Strategic Alliance- of managing change as a basis for a normative theory on entrepreneurial Xilinx enters the Wireless Market- activities in new business creation and corporate expansion. Hypercar Inc.- E Ink: growth through market


    Metricom's Ricochet Wireless Data


    Rebirth of Gateway-

    All projects are related to new business opportunities as

    a result of new

    technological development, business re-engineering and

    turn around of

    declining businesses.

     280. Organizational Behavior and ManagementOrganization theory; Bob Sutton bobsut@stanford.ed concepts and functions of management; behavior of the individual, work group, u and organization. Emphasis is on case and related discussion. Enrollment limited to 65 graduate students per section; priority to MS&E majors.

    Stanford University

    Department of Management Science and Engineering Project Courses

    rev. 4/12/2010 Academic Year 2006-07

315. Numerical OptimizationSolution of nonlinear equations; unconstrained Walter Murray optimization; linear programming; quadratic programming; global optimization: general linearly and nonlinearly constrained optimization. Theory and algorithms

    to solve the above problems.

     348. Optimization of Uncertainty and Applications in Finance- How to make Gerd Infanger infanger@stanford.eoptimal decisions in the presence of uncertainty, solution techniques for large-du scale systems resulting from decision problems under uncertainty, and

    applications in finance. Decision trees, utility, two-stage and multi-stage decision problems, approaches to stochastic programming, model formulation; large-scale

    systems, Benders and Dantzig-Wolfe decomposition, Monte Carlo sampling and

    variance reduction techniques, risk management, portfolio optimization, asset-

    liability management, mortgage finance. Projects involving the practical

    application of optimization under uncertainty to financial planning.

    Providian Financial: Markov chain model of credit card Various 412. Affiliate Project CourseStudents work on a project with an MS&E customer; Department Affiliate Company. Projects not necessarily available every year. Prerequisite: consent of instructor. Fair Isaac: Installment Loan Risk Simulation

    464. Global Project CoordinationStudents engage in projects that are global Efficient logistics management for a custom component B. Tabrizi in nature, and related to the planning and design of supply chains, marketing, with long lead-time and high value manufacturing, and product development. Project teams from Stanford and an - Global Study: Cost and service performance of Service

    overseas university work on common projects using telephones, faxes, email, Parts Logistics services Internet, video conferencing, and face-to-face meeting. As part of the project, - Strategic supply chain design for the toy industry:

    students travel to Hong Kong. Applications due in NOVEMBER. Global Supply Chain Design Project for Lego

Class # Name/Description Sample Title of Project Professor Contact Info

     201. Dynamic SystemsGoal is to think dynamically in decision making, and Edison Tse recognize and analyze dynamic phenomena in diverse situations. Concepts: formulation and analysis; state-space formulation; solutions of linear dynamic

    systems, equilibria, dynamic diagrams; eigenvalues and eigenvectors of linear

    systems, the concept of feedback; nonlinear dynamics, phase plane analysis,

    linearized analysis, Liapunov functions, catastrophe theory. Examples: grabber-

    holder dynamics, technology innovation dynamics, creation of new game

    dynamics in business competition, ecosystem dynamics, social dynamics, and

    stochastic exchange dynamics

    Stanford University

    Department of Management Science and Engineering Project Courses

     Academic Year 2006-07 rev. 4/12/2010

    Where might the U.S. best fight the war on drugs? Herve Kieffel 206. Art of Mathematical ModelingThe construction of mathematical models Prevention of maritime oil spills: what are the best is essential to the engineering method for solving problems. Creating a incentives?

     mathematical model is similar to creating a work of art and this course uses this Mammographic screening for the prevention of breast analog throughout. Opportunities for students to practice and develop their cancer: optimal policy modeling. modeling talents. Weekly problems focus on modeling issues such as complexity versus simplicity, design of experiments, validation, degrees of freedom, and Bioterrorism preparedness for a smallpox attack uncertainty. Students efforts reviewed to improve modeling skills. scenario: what is the best response?

    Should San Francisco repeal rent control?

     Ashish.goel@stanford. 212. Mathematical Programming and Combinatorial Optimization Air Traffic Control Ashish Goel edu Combinatorial and mathematical programming (integer and non-linear) Sensor Network Design techniques for optimization. Topics: linear program duality and LP solvers; integer programming; combinatorial optimization problems on networks

    including minimum spanning trees, shortest paths, and network flows; matching

    and assignment problems; dynamic programming; linear approximations to

    convex programs; NP-completeness.

    Reliability of electronic power steering / 250B. Project Course in Engineering Risk AnalysisStudents, individually or TREAD Act: Implications on Automotive Field Data Elisabeth Paté in groups, choose, define, formulate, and resolve a real risk management Analysis and Early Warning System (for Cornell problem, preferably from a local firm or institution. Oral presentation and report DaimlerChrysler)

    required. Scope of the project is adapted to the number of students involved. Three phases: risk assessment, risk communication, and risk management. Supply Chain Risk Analysis (for General Motors) Emphasis is on the use of probability for the treatment of uncertainties and

    sensitivity to problem boundaries. Reducing Dependability System Costs (for United


    Risk benefit analysis of RFID technology in hospital

    wheelchair tracking /

    A Framework for Analyzing and Reporting the Risk

    reduction benefits of simulation training in health care

    (for Swiss Reinsurance)

    A System's Analysis of Santa Clara County s Trauma

    System with special focus on Patient Triage (for the

    Santa Clara County Emergency Medical Services)

    Stanford University

    Department of Management Science and Engineering Project Courses

    rev. 4/12/2010 Academic Year 2006-07

    Evaluation of Outsourcing Design 262. Supply Chain ManagementDefinition of a supply chain, coordination Warren hausmanw@stanford.edifficulties, pitfalls and opportunities in supply chain management, inventory-Analysis of Component Inventory Policy Hausman du service tradeoffs, performance measurement and incentives. Supply chain Analysis of alternative sourcing approaches network design, global supply chain management, the manufacturing/distribution

     interface, supplier management. Design and redesign of products and processes Analysis of supply chain coordination improvements for supply chain management, tools for design, industrial applications, strategic alliances, current industry initiatives. Analysis of a Build-to-Stock/Build-to-Order hybrid policy

    Analysis of global supply chain

     264. Manufacturing Systems DesignThe concepts and techniques useful in * Acuson- Feryal Erhun feryal.erhun@stanfordManufacturing Line Analysis & Redesign. the initial design and redesign of modern, high-performance manufacturing .edu (Increase production capacity by 50% for the Sequoia systems. Multidisciplinary approach considers the design of the physical and Ultrasound Machine.) organizational aspects of manufacturing systems. Emphasis is on the use of

    * Boeing- simulation as a tool for design evaluation. Reducing Interiors Design and Production Throughput Time. (To reduce the throughput time of designing and

    producing the

    interiors of commercial passenger airplanes.)

     * Solectron-

    A Study of Slot Card Manufacturing.

    (Recommendations to assist Solectron in meeting its

    demands and performance targets)

    * Cobalt Networks-

    Connecting the Dots.

    To assess the manufacturing system at Cobalt's

    assembly house to

    determine why it is not making on-time deliveries.)

    * GE Aircraft Engine-

    High pressure Turbine Rotor Assembly.

    (To improve the production throughput and operational


     265 Supply Chain LogisticsStudent teams redesign the manufacturing and F. Erhun distribution system of a medium-sized manufacturer. Focus is on the

    transportation system, inventory policies for a regional warehouse, design of a

    national distribution system, improvements of work flow, and layout of the

    manufacturing plant. The redesign is at a detailed operational level consistent

    with a strategy of integrating the functions of manufacturing and distribution.

    Analytical and game software is used. Knowledge of inventory theory,

    linear/integer programming, economic analysis, and applied probability is

    required. Emphasis is on group learning.

    Stanford University

    Department of Management Science and Engineering Project Courses

     Academic Year 2006-07 rev. 4/12/2010

     267. Innovations in Manufacturing - Forces that prompt change and their Diane Bailey impact. Topics include changes in the mode of production, performance

    objectives, sources of inspiration, and work organization. Design and

    management implications for modern manufacturing.

     277. Creativity and Innovation in OrganizationsThis course focuses on Innovative Organizations Tina Seelig tseelig@stanford.edfactors that contribute to creativity and innovation of individuals and groups u within organizations. The course employs experiential methods, case

    studies, workshops, and team projects, supported by guest speakers and readings. Students participate in long-term individual and team-based

    projects designed to explore the variables that affect creativity and innovation.

    347 Credit Risk: Modeling and ManagementCredit risk modeling, K Giesecke giesecke@stanford.ed valuation, and hedging emphasizing underlying economic, probabilistic, and u statistical concepts. Structural, incomplete information and reduced form

    approaches. Single name products: bonds, equity, equity options, credit and

    equity default swaps, swaptions. Multiname modeling: index and tranche swaps

    and swaptions, collateralized debt obligations. Implementation, calibration and

    testing of models. Industry and market practice. Data and implementation driven

    group projects.

    444 . Investment PracticeTheory of real options, soft derivates, and related K. Giesecke & giesecke@stanford.ed ideas. Problems from financial engineering and risk management. Examples from R. Luenberger u, industry. Small group projects formulate and design solutions to actual industry rob.luenberger@gmailproblems. .com

    Decisions regarding charitable 452. Decision systems II: Business, Consumer and Medical Applications donations ("Simple Donations Guru"), consumer Sam Holtzman sholtzman@stanford.eStudents design a system to help business, consumer, and medical decision purchases of bags over the & du makers. In previous years, student teams designed systems for areas such as Web ("Bag Decision System"), and biotechnology in-Burke Robinson auction bidding, cancer treatment, sailing tactics, automobile purchasing, licensing decisions

    ("PharmaSaga: In-Licensing Decision Support System"). network design, Mars exploration, flu treatment, platoon missions, high-tech manufacturing, and oil-and-gas exploration. Lectures, examples, and a team In recent years, burke@burkerobinson.project of students’ choosing. projects have addressed auction bidding. colon cancer com treatment. America's cup sailing tactics, automobile purchasing,


    settlement, computer network design, Mars exploration,


    prevention and treatment, custom manufacturing,

    probability assessment,

    leasing vs. buying, job selection, platoon mission

    design, oil and gas

    exploration, and building construction.

    Stanford University

    Department of Management Science and Engineering Project Courses

     Academic Year 2006-07 rev. 4/12/2010

    * Software Enterprises: Regarding a software company's 457.Decision Analysis Projects Helping Real Leaders Make Real Decisions Sam Holtzman sholtzman@stanford.e. decisions about & du A virtual consulting firm directed by experienced management consultants. raising capital and cutting costs Burke Robinson Student teams help local organizations with decisions such as new business start- * River City Library: Regarding the City of Palo Alto's up, R & D portfolio investment, new product and market selection, strategic decisions

    focus and direction, cost and staff reduction, and public policy optimization. regarding library availability and service levels burke@burkerobinson.Typical organizations include businesses, non-profits, healthcare providers, * Proto Dev: About a company's decisions about a com government entities, and educational institutions. Emphasis is on delivering project to develop a insights and clarity of action to clients. prototype product

     * Pay4U: Decisions about a new web-based-payment

    company (an extension

    of the services PayPal offers)

     * Mission Bag Designs: About a custom bag

    company's strategic


     * Medical Instrument Manufacturer: Analysis of

    Relocation Decision.

     In recent years, projects have addressed such topics as

    a new chip platform for Applied Materials, the feature

    set a new software product should have, Sun

    Microsystems supply chain decisions, Sun

    Microsystems product distribution decisions, HP

    customer care, PG&E demand estimation, colon cancer

    treatment, breast cancer treatment, Asian

    product introduction, and Stanford Office of Technology



    464 Global Project CoordinationStudents engage in projects that are global - Assessing the Value of RFID/EPC for Health & Barchi Gillai in nature, and related to the planning, design, and operations of supply chains, Life Sciences Manufacturers marketing, manufacturing, and product development. Project teams from - Improved Supply Chain Responsiveness Through Stanford and an overseas university work on common projects using telephones, Increased Collaboration faxes, email, Internet, video conferencing, and face-to-face meetings. As part of - Evaluation of Cost and Service Performance of the project, students travel to the Netherlands. Applications due in February. Service Parts Logistics Services - Strategic Supply Chain Design for the Toy


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