Resort and Club Management
“To afford its user a place for escape from the world of work and to restore the process of daily care…” Author Chuck Gee, 2002
9:00-10:15 am BBC 225
Dr. Kate Sullivan, Professor
Dept. of Hospitality, Recreation and Tourism Mgt.
San Jose State University
Call me “Dr. Kate”
How to Contact your Professor
Office Location: 515 Macquarrie Hall Telephone: 924-3201 or
Office hours: 12-1pm Th; 10-12 noon Fri or by appt. firstname.lastname@example.org
Management and operation of resort and private club properties from their historical
development to their economic and environmental impact; marketing and managing
of services provided by these facilities within the hospitality industry.
ndResort Development and Management 2 Edition (1996) Chuck Gee
Available at Roberts Bookstore or Spartan Bookstore
Learning Objectives and Activities
OBJECTIVE 1: Students will be introduced to elements of the resort and private club
industry through reading, lecture, discussion, and on-site research and study. By the end
of the semester, students will be able to:
1. Describe the relationship of human/social need for hospitality services.
2. Define the goals of various hospitality elements and related products and services.
3. Identify and describe typical delivery system structures and be able to illustrate each
with local examples.
OBJECTIVE 2: Students will learn about the service relationship. By the end of the
semester, students will be able to:
1. Explain the role of courtesy in resort service.
2. Describe the service relationship in terms of psychological needs and social-
OBJECTIVE 3: Students will be introduced to basic marketing concepts used in the
field of resort and private club management. By the end of the semester, students will be
1. Define the basic role of marketing in the resort management.
2. Provide/create illustrations which apply basic marketing concepts.
3. Discuss strategies for marketing related to social and economic trends.
OBJECTIVE 4: Students will look for trends and issues in the field. By the end of the
semester, students will be able to:
1. Identify major challenges to the resort a nd private club industry. 2. Provide examples to illustrate responses to challenging trends and issues. 3. Create their own forecast for development and change in the field.
OBJECTIVE 5: Students will become familiar with career opportunities. By the end of
the semester, students will be able to:
1. Explain the human resources management process for hiring, training, and
2. Describe opportunities for entry and advancement in the field. 3. Identify key qualities, philosophies, or experiences associated with success in the
field of resort management.
Course Requirements Points
A. Class Participation 10
B. Trends presentation 10
C.. Midterm and Final 15 and 15
D. Field Trips 30
E. Resort Display night 20
Total points 100
Explanation of the above requirements:
A. Class Participation
Attendance is expected and roll will be taken. You must come to class prepared, speak up, have something to say. It means reading before class and arriving at class with something to say, whether it is a question, comment or a topic. Quieter students need to speak up and more talkative students need to help the professor draw out the quiet ones. Asking questions of your peers is appropriate and encouraged. For example, “ Why do you feel that way?” “That’s interesting, can you say more?” Open communication means respecting the opinions of others, especially ones you disagree with. We come from a variety of backgrounds with a variety of opinions, thus, making a rich background for discussion. You must be willing to listen. You will be assessed for this 10% through your participation in each class discussion, in class assignments, activities and interaction with fellow students and the professor.
B. Resort and private club trends presentation
In a well organized manner, you will tell the class about a trend in the resort or private club industry. Your voice will be able to be heard in the back of the room or you will not pass this assignment! You may use handouts or props to strengthen your 2 minute
presentation. You will also explain why this trend is important to resort or private club development and hospitality in general. On the day of your presentation, you will turn in
a 1-2 page write-up about your reactions to what you presented. A copy of the
information will be attached to this paper.
C. Midterm and Final Examinations
A midterm examination and a comprehensive final examination are given to assess your ability to absorb the information covered in the class. Examinations will include true and false, multiple choice, short definitions, matching, and mini-essays. If you would like to see a copy of other exams I have given, ask me and I will bring one to class. Don’t let
your reading stack up until the last week before the final. It will show. Study
continuously! Students with English as a second language will not be able to use
D. Field Trips
You will be asked to meet at a specific location at a specific time, hopefully, class time
but not always. We may have to do a Friday or Saturday tour. All tours will give you a
behind-the-scenes look at the site. You are required to attend 2 out of 3 field trips. Car
pooling is suggested. A follow up evaluation of what you observed will be required.
E. Create and Display a Resort or Private Club
On a specified day, groups of 4 will sponsor a booth representing their self created resort
or private club. You are expected to sell the resort to onlookers who are looking for
either a pleasure vacation or a business conference location. Prices must be prepared
including lodging and food costs. You will be graded on detail and ability of the group to
work together by industry representatives and your fellow group members. More details
will be given out in class.
Final total percentage range and letter grade:
96 – 100 A+
93 – 95 A
90 – 92 A-
86 – 89 B+
83 – 85 B
80 – 82 B-
76 – 79 C+
73 – 75 C
70 – 72 C-
66 – 69 D+
63 – 65 D
60 – 62 D-
59 and below F
Dr. Sullivan’s Teaching Philosophy
I want to help you learn and learn with you while we have fun along the way! I want to
be a facilitator to you as you are introduced to the book, information, SJSU and each
other! I want you to be more hospitable to yourself, those you will encounter in business
or leisure, and those whom you don’t understand. In this class, I believe that sometimes
you can lead the group! I expect your best. I expect you to read the books, take notes, go
back over your notes after each class. Arrive early to class, pay attention, ask questions,
work with others. I expect you to turn your cell phones off before class, don’t come in
late or leave early unless absolutely necessary. I teach not only through lecture and
discussion but with example. I use the readings and the field trips and guest speakers as
additional help. I love to teach, have received some special awards for it, and want you
to leave the class feeling special, ready to go and more aware of how to make this a more
courteous and kind world!
Papers cannot be emailed. Hard copies are due in class on the date identified in this
syllabus. If you have questions regarding the class, you can email me. Just be sure to put
in the subject/address that you are in the 001 class because I’ll prioritize it as important
to be read asap.
Students are faced with any number of challenges, be it physical, emotional, social. I
need to know if your learning will be affected differently in any way (e.g. dyslexia,
learning disabilities, illness in your family, anticipated major event, etc) If you need
course adaptations or accommodations because of a disability or if you need special
arrangements in case the building must be evacuated, or you have emergency medical
information to share with me, please make an appt. with me as soon as possible, or see
me during office hours. Presidential Directive 97-03 requires that students with
disabilities requesting accommodations must register with DRC (Disability Resource
Center) to establish a record of their disability.
Plagiarism and cheating on exams is a serious problem on many campuses. It will not be
tolerated in this class! Your own commitment to learning, as evidenced by your
enrollment at SJSU, and the University’s Academic Integrity Policy requires you to be
honest in all your academic course work. I am required to report all infractions to the
Office of Student Conduct and Ethical Development Academic integrity statement:
Go to sa.sjsu.edu/student_conduct for more information..
Here is policy 1.2.1 from the SJSU policy on dishonesty:
”the act of incorporating the ideas, words, sentences, paragraphs, or parts thereof, or the
specific substance of another’s work, without giving the appropriate credit, and
presenting the product as one’s own work…”
Changing a few words in someone else’s sentence is also considered plagiarism. I will
use the website (www.turnitin.com) to screen selected papers. Do not copy from
someone else’s paper.
If you would like to include in any paper you turn in in this class any material you have
submitted, or plan to submit, for another class, please note that SJSU’s Academic
Integrity policy S04-12 requires prior approval by instructors.
Late Paper policy
If you need more time to complete a paper, you must ask for an extension prior to the due
date. If you have a reasonable problem, you will be granted an extension. If there are
extenuating circumstances, explain them to me and I will decide what to do. Late papers
will not be accepted without an extension and are due at the beginning of the class period.
If illness prevents you from doing an assignment or taking a test, a doctor’s verification
note must be provided to me. If you have English as a second language, have a native
English speaker proofread anything you turn in. Missing an exam requires a doctors
written verification of illness.
If your paper is late past the due date, penalties will apply which get progressively worse
the later the paper is. Five points per day missed will begin the day after the due date.
Excuses like “my printer broke, I left it in my car” are fine but do not need to be told to
the professor. Just get the paper to me by the next class or earlier to my mailbox in SPX
49. Don’t be late!
Schedule of Topics and Readings
Thursday, August 23 Chapter(s) to read
Introduction and Welcome to the World of Resorts and Private Clubs
Week of August 28
The Resort concept, history 1-2
Week of September 4
Resort Planning and Development 3-4
Week of September 11
Impact and Elements of a resort complex 5
Week of September 18
Major Recreational Activities and Facilities 6
Week of September 25
Week of October 2
Managing the Resort 7,8
Week of October 9
Heart of the House management; Security 9,10, 11
Week of October 23
Resort Marketing and Sales 12
Week of October 30
Managing the Resort Investment 13
Week of November 6
Introduction to Private Clubs handout
Week of November 13
History, development and trends in private clubs handout
Week of Nov. 27
Membership and administration of private clubs handout
Review for final
No classes Study Day
thFinal Exam: Tuesday, December 18 7:15 am-9:30 am