RE: Information Guide For Media / also
served as release to trade media indicating progress and achievements
reached since NORA’s founding
The National Oilheat Research Alliance (NORA)
Who we are and what we do.
The National Oilheat Research Alliance (NORA) is a collaborative effort
among Oilheat companies in 22 states and regions in the USA. NORA’s
activities support consumer education, technical training of Oilheat
personnel, and research and development projects.
Over ten million homeowners in several colder climate regions of the
United States presently heat their homes with oil. NORA’s creation
provides a means whereby the industry can devote resources to creating
better products and services on behalf of the consuming public, provide
continuing education to the industry, and advance the development of
improved fuels and heating engineering.
NORA’s first official meeting took place in February 2001 in Washington,
DC, and the organization has made significant impact in the heating
field since that time. Headquartered in Alexandria, VA, NORA has
established a number of programs to achieve its research, training and
Consumer Education Component
Vital to NORA’s mission is to keep consumers informed regarding the
latest advances in heating comfort and technology provided by Oilheat
fuels and systems.
NORA has developed materials that highlight the benefits of Clearburn
Science?— the designation applied to technology that enables today’s
Oilheat equipment to burn fuel much cleaner and more environmentally
friendly than previously attainable.
NORA’s public access website, www.oilheatamerica.com provides an
important media presence by which much of the tangible benefits of
Oilheat can be explained to consumers. The site also contains reference
materials that explain how heating and hot water systems work and
related topics of value to homeowners.
A series of pamphlets has also been produced to aid in the home buying
and home maintenance processes. These materials were designed to
establish more accurate and credible impressions about the merits of
Oilheat within the minds of homeowners, realtors and home inspectors.
Publications available from NORA include:
• Open the Door to a More Energy Efficient Home, which gives the
homeowner suggestions for saving money as well as energy.
• The Homeowners’ Guide diagrams the way most Oilheating systems work
today and emphasizes cleanliness and efficiency as well as alleviating
concerns about on-site fuel supply storage.
• The Real Estate Agent’s Guide to Oilheat details the advances of
Clearburn Science?, compares hydronic (baseboard and radiant heat
systems) to warm air heating systems and also references the fuel
efficiency and safety of Oilheat.
Several radio and television commercials were also produced to convey the message that today’s Oilheat is different in content, performance and comfort than many consumers may have realized.
These messages are periodically broadcast in designated markets under the joint sponsorship of NORA and participating state and regional Oilheat associations who represent the companies that form NORA’s collaborative operating structure.
The Technical Training Initiatives of NORA
NORA is dedicated to training heating personnel with both basic and advanced instruction, as well training the instructors who provide this education.
In the education and training area, NORA has developed several materials that are proving invaluable to the industry:
• The Basic Oilheat Technician’s Manual was rewritten and redesigned to
become a user friendly, up-to-date, precise reference tool for technicians in the field. Since its introduction in late 2002, over 7,000 copies of this 400-page training manual have been purchased by individuals, plus schools and regional Oilheat associations who distribute the manuals to entry-level trainees and students at junior colleges and technical high schools.
An accompanying teachers manual serves as the basis for a “Train the
• Several training videos supplement the written materials. The videos show how to respond to a no heat call and how to perform a proper system tune-up. A library of video technical reference materials is being created that will eventually contain a dozen or more titles.
In addition to the training materials, NORA has established a certification program for technicians who have completed the required courses and have passed the appropriate technical examinations. NORA’s certification program has gained widespread acceptance in the
field as a way of recognizing the respective advanced skills and service capabilities of technicians presently working in the industry.
A complete reference guide to the certification program, plus access to the technical publications and video materials available via NORA can be found on NORA’s education website, www.noraed.org.
To meet the continuing demand for technicians in the field, NORA is also involved in a recruitment partnership with the National Association of Oil Heating Service managers (NAOHSM). This combined effort has brought new personnel into the field and has provided encouragement for those who wish to study Oilheat technology. A CD and accompanying brochure that focus on careers in Oilheating are available upon e-mail request to firstname.lastname@example.org or email@example.com
The Research Arm of NORA
Most of the research activity initiated by NORA has been assumed and is overseen by the National Oilheat Research Institute (NORI), the R&D affiliate of NORA. Long-term studies are underway in a variety of areas, including fuel performance factors, mechanical features of Oilheat systems and fuel storage and maintenance. NORA was instrumental in establishing the Institute to conduct these programs.
The following projects are ongoing or remain to-be-scheduled: • A fuel performance study conducted by Brookhaven National Laboratory in Upton, NY
• An evaluation of after market additive performance
• An analysis of the best practices for tank storage , piping, filtration and nozzles
• An assessment of fuel quality and measures to adopt to maintain consistently clean Btu output from Oilheat
• Development of an electronic smoke tester
• A comprehensive report of the advantages of Oilheat product with low sulfur content
NORI has also joined OWI, the German counterpart to the research arm of NORA. Representatives from Bookhaven National Laboratory and NORA have attended OWI conferences to study the low burn firing rates and ultra low sulfur fuels that are now the norm in much of western Europe.
Additionally, NORA has provided funds that have aided US manufacturers in the advancement of practical technologies that have thus far lead to: • A new, ultra high efficiency warm air furnace system (condensing-
combustion type, allowing for direct vent applications; i.e., no chimney required). The prototype furnace has displayed the highest combustion efficiency readings of any warm air furnace available. • An efficient two-stage oil fired warm air furnace system using a
modulating (ECM Motor type) circulating air blower that allows for Oilheat and AC to be provided with increased energy efficiency and improved comfort.
NORA publishes annual reports that summarize the industry’s progress and achievement. Pdf files for years 2001 and 2002 are available upon request to firstname.lastname@example.org. Printed versions are available
upon request from National Oilheat Research Alliance, 211 North Union Street, Suite 100, Alexandria, VA 22314.
For more information, contact: email@example.com