Wood, Marketing Planning: principles into practice
Weblinks to online resources for marketing planning
Updated: May, 2008
Websites can change rapidly—so if any of the websites listed below are unavailable, please use your favourite search engine to locate other sites.
Preparing for marketing planning
; http://www.cim.co.uk/home.aspx The Chartered Institute of Marketing presents news, analysis, case
studies, links and other valuable resources for marketers.
; http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073869186 Tips for developing and
implementing a marketing plan, with the Chartered Institute of Marketing. ; www.mplans.com From Palo Alto Software, maker of Marketing Plan Pro software, website with
sample marketing plans and ideas about creating a marketing plan.
; www.startups.co.uk For small and new businesses, general information about marketing planning and
; www.knowthis.com/general.htm Guides and tutorials covering marketing planning and marketing
tactics plus links to related news.
; http://www.marketingscience.info/ From the Ehrenberg-Bass Institute for Marketing Science at the
University of South Australia, articles about marketing principles and practices. ; www.strategy-business.com Articles and white papers about strategy, planning, implementation,
marketing and the Internet, presented by Booz Allen Hamilton.
Analysing the external environment
; www.intute.ac.uk/socialsciences/ Links to extensive information about social-cultural developments.
; http://epp.eurostat.ec.europa.eu Choose language and then explore links to statistics about
demographic and social-cultural trends within the European Union.
; http://unstats.un.org/unsd/default.htm U.N. reports and statistics covering global economic and social
; www.tradeinvest.gov.uk Follow link to information about doing business overseas, with country-by-
country and regional data about trade conditions, currency issues and more.
; www.emc.be/links.cfm?catid=MARKT From the European Marketing Confederation, links to
publications about national regulations, market data and related information. ; www.scip.org Explanation of legal and ethical issues in competitive intelligence.
; www.economist.com Business and economic news and analysis from The Economist.
; www.ft.com Business and economic news and analysis from the Financial Times.
; http://news.bbc.co.uk Business news, economic coverage and more from the BBC.
Researching consumer and business demographics
; www.xist.org Access to demographic information about consumers in various regions.
; www.statistics.gov.uk Statistics about consumer and business markets in the United Kingdom.
; www.insee.fr Statistics about consumer and business markets in France.
; http://demo.istat.it/index_e.html Demographic statistics for Italy.
; www.un.org/esa/socdev/unyin/index.html Demographics, social and economic data relating to youth
and young adults.
; http://www.offstats.auckland.ac.nz/ Links to statistics about regions, individual nations and industries,
from the University of Auckland Library.
Marketing ethics, social responsibility and sustainability
; www.projectsigma.co.uk/PracticalExperience/default.asp From the Sigma Project, brief descriptions
of how companies are applying sustainability principles.
; www.cfsd.org.uk/smart-know-net/links/ethics.htm The Sustainable Marketing Knowledge Network
presents links and information about marketing ethics and sustainability issues. ; www.ibe.org.uk Information about business ethics and codes of conduct.
; www.bsr.org Information about corporate social responsibility, sustainability and ethical standards.
; www.csr.gov.uk/ U.K. government website covering corporate social responsibility. ; www.csrwire.com News releases about corporate social responsibility programmes and performance.
Branding issues and ideas
; www.americasgreatestbrands.com Background on some well-known U.S. brands.
; www.brandingasia.com News, surveys and case studies about the marketing of brands in Asian
; www.transdiffusion.org/ident Articles about television network branding and history in the United
Kingdom and elsewhere.
; www.marketingprofs.com From marketing professionals and professors, information about branding,
products and other marketing topics.
; www.superbrands-brands.com Case studies of how successful brands were marketed in Australia.
Pricing issues and ideas
; www.themanager.org/Knowledgebase/Marketing/Pricing.htm Articles about various aspects of
pricing and profitability.
; http://forio.com/resources/the-price-strategy-simulator/ From Forio Corp., analysis of a price war in
the personal computer industry.
; http://pages.ebay.co.uk/help/basics/g-index.html From eBay, glossary with definitions of online
; www.transport-pricing.net Information about the financial, political and social issues of road pricing
Logistics issues and ideas
; www.cscmp.org Case studies showing how companies address logistics challenges; information on
logistics trends and more.
; www.foodchaincentre.com Information about managing the value chain for foods, particularly aimed
at U.K. food producers.
; www.emarketer.com/ Articles about e-commerce, online marketing and Internet media issues and
Marketing communication issues and ideas
; http://www.mmaglobal.com/ The Mobile Marketing Association site, with case studies and statistics
about mobile marketing around the world.
; www.womma.org/ The Word of Mouth Marketing Association’s primer on planning and
implementing marketing via word of mouth.
; www.adassoc.org.uk Information about regulations and advertising to children. ; www.hatads.org.uk Archive of ads that have appeared in the United Kingdom.
; www.cap.org.uk/cap/ From the Committee of Advertising Practice, codes of conduct for TV, radio
and non-broadcast advertising.
; www.dma.org.uk Direct marketing guidelines, codes of practice and case studies of successful
Customer service and internal marketing ideas
; www.icsa.com Case studies and white papers about customer service trends and successes. ; www.instituteofcustomerservice.com Studies, standards and updated information about service
; www.inc.com/magazine/20080201/what-seems-to-be-the-problem.html From Inc. magazine, an
article about online do-it-yourself customer service.
Forecasting methods and applications
; www.forecastingprinciples.com From the Wharton School, a glossary of forecasting terms and
informative explanations of forecasting principles.
; http://econometriclinks.com Articles, research papers and links to information about econometrics
and forecasting, presented by The Econometrics Journal Online.
; http://home.ubalt.edu/ntsbarsh/index.html By Dr. Arsham of the University of Baltimore, background
and principles of sophisticated forecasting methods.
Marketing control and implementation
; http://www.intute.ac.uk/socialsciences/cgi-bin/browse.pl?id=120311&gateway=% From Intute:
Social Sciences (based at the University of Bristol and the University of Birmingham), links to
information about marketing management.
; www.contingency-planning-disaster-recovery-guide.co.uk Ideas and framework for contingency
; http://knowledge.wharton.upenn.edu/india/category.cfm?cid=4 From India Knowledge @Wharton,
timely academic articles about marketing planning and implementation in India.