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Wood, Marketing Planning principles into practice

By Roberto Pierce,2014-03-26 18:20
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currency issues and more wwwemcbe/linkscfm?catid=MARKT From the European Marketing Confederation, Ideas and framework for contingency planning

    Wood, Marketing Planning: principles into practice

    Weblinks to online resources for marketing planning

    Updated: May, 2008

    Websites can change rapidly—so if any of the websites listed below are unavailable, please use your favourite search engine to locate other sites.

    Preparing for marketing planning

    ; http://www.cim.co.uk/home.aspx The Chartered Institute of Marketing presents news, analysis, case

    studies, links and other valuable resources for marketers.

    ; http://www.businesslink.gov.uk/bdotg/action/layer?topicId=1073869186 Tips for developing and

    implementing a marketing plan, with the Chartered Institute of Marketing. ; www.mplans.com From Palo Alto Software, maker of Marketing Plan Pro software, website with

    sample marketing plans and ideas about creating a marketing plan.

    ; www.startups.co.uk For small and new businesses, general information about marketing planning and

    techniques.

    ; www.knowthis.com/general.htm Guides and tutorials covering marketing planning and marketing

    tactics plus links to related news.

    ; http://www.marketingscience.info/ From the Ehrenberg-Bass Institute for Marketing Science at the

    University of South Australia, articles about marketing principles and practices. ; www.strategy-business.com Articles and white papers about strategy, planning, implementation,

    marketing and the Internet, presented by Booz Allen Hamilton.

Analysing the external environment

    ; www.intute.ac.uk/socialsciences/ Links to extensive information about social-cultural developments.

    ; http://epp.eurostat.ec.europa.eu Choose language and then explore links to statistics about

    demographic and social-cultural trends within the European Union.

    ; http://unstats.un.org/unsd/default.htm U.N. reports and statistics covering global economic and social

    development.

    ; www.tradeinvest.gov.uk Follow link to information about doing business overseas, with country-by-

    country and regional data about trade conditions, currency issues and more.

    ; www.emc.be/links.cfm?catid=MARKT From the European Marketing Confederation, links to

    publications about national regulations, market data and related information. ; www.scip.org Explanation of legal and ethical issues in competitive intelligence.

    ; www.economist.com Business and economic news and analysis from The Economist.

    ; www.ft.com Business and economic news and analysis from the Financial Times.

    ; http://news.bbc.co.uk Business news, economic coverage and more from the BBC.

Researching consumer and business demographics

    ; www.xist.org Access to demographic information about consumers in various regions.

    ; www.statistics.gov.uk Statistics about consumer and business markets in the United Kingdom.

    ; www.insee.fr Statistics about consumer and business markets in France.

    ; http://demo.istat.it/index_e.html Demographic statistics for Italy.

    ; www.un.org/esa/socdev/unyin/index.html Demographics, social and economic data relating to youth

    and young adults.

    ; http://www.offstats.auckland.ac.nz/ Links to statistics about regions, individual nations and industries,

    from the University of Auckland Library.

Marketing ethics, social responsibility and sustainability

    ; www.projectsigma.co.uk/PracticalExperience/default.asp From the Sigma Project, brief descriptions

    of how companies are applying sustainability principles.

    ; www.cfsd.org.uk/smart-know-net/links/ethics.htm The Sustainable Marketing Knowledge Network

    presents links and information about marketing ethics and sustainability issues. ; www.ibe.org.uk Information about business ethics and codes of conduct.

    ; www.bsr.org Information about corporate social responsibility, sustainability and ethical standards.

    ; www.csr.gov.uk/ U.K. government website covering corporate social responsibility. ; www.csrwire.com News releases about corporate social responsibility programmes and performance.

Branding issues and ideas

    ; www.americasgreatestbrands.com Background on some well-known U.S. brands.

    ; www.brandingasia.com News, surveys and case studies about the marketing of brands in Asian

    countries.

    ; www.transdiffusion.org/ident Articles about television network branding and history in the United

    Kingdom and elsewhere.

    ; www.marketingprofs.com From marketing professionals and professors, information about branding,

    products and other marketing topics.

    ; www.superbrands-brands.com Case studies of how successful brands were marketed in Australia.

Pricing issues and ideas

    ; www.themanager.org/Knowledgebase/Marketing/Pricing.htm Articles about various aspects of

    pricing and profitability.

    ; http://forio.com/resources/the-price-strategy-simulator/ From Forio Corp., analysis of a price war in

    the personal computer industry.

    ; http://pages.ebay.co.uk/help/basics/g-index.html From eBay, glossary with definitions of online

    auction terms.

    ; www.transport-pricing.net Information about the financial, political and social issues of road pricing

    in Europe.

Logistics issues and ideas

    ; www.cscmp.org Case studies showing how companies address logistics challenges; information on

    logistics trends and more.

    ; www.foodchaincentre.com Information about managing the value chain for foods, particularly aimed

    at U.K. food producers.

    ; www.emarketer.com/ Articles about e-commerce, online marketing and Internet media issues and

    possibilities.

Marketing communication issues and ideas

    ; http://www.mmaglobal.com/ The Mobile Marketing Association site, with case studies and statistics

    about mobile marketing around the world.

    ; www.womma.org/ The Word of Mouth Marketing Association’s primer on planning and

    implementing marketing via word of mouth.

    ; www.adassoc.org.uk Information about regulations and advertising to children. ; www.hatads.org.uk Archive of ads that have appeared in the United Kingdom.

    ; www.cap.org.uk/cap/ From the Committee of Advertising Practice, codes of conduct for TV, radio

    and non-broadcast advertising.

    ; www.dma.org.uk Direct marketing guidelines, codes of practice and case studies of successful

    programmes.

Customer service and internal marketing ideas

    ; www.icsa.com Case studies and white papers about customer service trends and successes. ; www.instituteofcustomerservice.com Studies, standards and updated information about service

    delivery.

    ; www.inc.com/magazine/20080201/what-seems-to-be-the-problem.html From Inc. magazine, an

    article about online do-it-yourself customer service.

Forecasting methods and applications

    ; www.forecastingprinciples.com From the Wharton School, a glossary of forecasting terms and

    informative explanations of forecasting principles.

    ; http://econometriclinks.com Articles, research papers and links to information about econometrics

    and forecasting, presented by The Econometrics Journal Online.

    ; http://home.ubalt.edu/ntsbarsh/index.html By Dr. Arsham of the University of Baltimore, background

    and principles of sophisticated forecasting methods.

Marketing control and implementation

    ; http://www.intute.ac.uk/socialsciences/cgi-bin/browse.pl?id=120311&gateway=% From Intute:

    Social Sciences (based at the University of Bristol and the University of Birmingham), links to

    information about marketing management.

    ; www.contingency-planning-disaster-recovery-guide.co.uk Ideas and framework for contingency

    planning.

    ; http://knowledge.wharton.upenn.edu/india/category.cfm?cid=4 From India Knowledge @Wharton,

    timely academic articles about marketing planning and implementation in India.

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