UT Arlington Fort Worth Center
Santa Fe Station Room 113
Instructor: Dr. Carl McDaniel
Phone: (817) 272-2880 voice mail only
Office Hours: Saturdays, 12:30-1:00 PM in the classroom; other hours by appointment only
Class meets: Mondays 6:00-10:00 PM and Saturdays 8:30 AM-12:30 PM
February 28, 2009 through April 6, 2009
thText: Essentials of Marketing, 6 Edition, Lamb/Hair/McDaniel, ?2009
Harvard Business Review Cases available at the U.T.A. Bookstore
1. To help students develop a lasting understanding of the fundamental concepts and practices in marketing.
2. To develop an awareness of and appreciation for the complex environmental forces that affect marketing decisions.
3. To establish an understanding of the institutional structure of marketing, its past and probable future patterns.
4. To help students master the numerous decision areas facing marketing managers and to introduce a frame of thought for
dealing with such decisions.
5. To participate in developing a marketing plan (see www2.uta.edu/mcdaniel).
A survey of activities involved in marketing. Emphasis is placed on developing a managerial point of view in planning
and evaluating marketing decisions of the firm. Analyzes decisions with respect to products, price, channel, and promotional
variables and considers questions relating to cost efficiency, demand, social responsibility and regulations.
Class meetings will feature lecture, quizzes, and case discussions. Students are encouraged to ask questions and make
comments pertinent to the subject. Mini-lectures will complement the text. Current changes in marketing will also be discussed
along with other additional information pertinent to the subject. Quizzes will be objective and only cover that day’s assigned
Every student will be assigned to a team created by your instructor. You will have primary responsibility for one case. The team
will first summarize the case by designing the problem, proposing solutions and answering the assigned questions. Afterward, the
instructor will take over as facilitator of class discussion. The primary group will have the first opportunity to answer questions.
Then it will be opened up to the entire class. You are encouraged to ask the presenters questions as it will impact your grade.
The primary group will prepare a written report on the case. All others will not prepare a written report but will be expected to
contribute to the case discussion.
Most classes will feature short (10 questions per chapter) quizzes that will cover the chapters assigned for that day. The
instructor will give a mini-lecture and answer any questions regarding that day’s material prior to the quiz.
Each team will create a marketing plan to be presented orally during the last class periods. A written plan is also
required. It is expected that team members will work on this project throughout the term. Teams will pick their own companies,
with the consent of your instructor, for creating a marketing plan. Each team must have an approved company by the end of the
second class period. The marketing plan will be your final examination. Group project grades can vary based upon peer feedback.
Primary case discussion & written analysis 25%
Marketing Plan 30%
Peer Evaluation and class participation 15%
Everyone must carry their share of the work within their group. The only way to measure this is through peer evaluations. These
will be done during the final class period.
1. All University regulations regarding course conduct will be followed throughout the semester.
2. Everyone is responsible for all material covered in the text, lectures, articles and outside assignments/handouts unless
otherwise stipulated in class sessions.
3. Students are expected to attend all classes. If you cannot attend a class for any reason, please let me know in advance.
Unexcused absences will lower your total grade.
TENTATIVE CLASS SCHEDULE
February 28 Chapters 1 and 2
March 2 Chapters 3 and 4; Exam I
7 Chapter 5 and 6; Cases: Hurricane Island and Formula One Racing; Exam II
9 Chapters 7 and 8; Case: Mont Gras; Exam III
14 Chapter 9; Cases: Starbucks and Kingsford Charcoal; Exam IV
23 Chapters 10 and 11; Case: Arrow Electronics; Exam V
28 Chapters 12 and 13; Cases: Steinway and IKEA; Exam VI
30 Chapters 14 and 15; Case: Tesco PLC and Coca-Cola; Exam VII
April 4 Marketing Plan Presentations
6 Marketing Plan Presentations
reconvene at another location. Students who provide information leading to the successful prosecution of anyone making a
bomb threat will receive one semester's free parking in the Maverick Garage across from the Business Building. UTA's Crimestoppers may provide a reward to anyone providing information leading to an arrest. To make an anonymous report, call
COBA Policy on Food/Drink in Classrooms
College policy prohibits food and/or drinks in classrooms and labs. Anyone bringing food and/or drinks into a classroom or lab will be required to remove such items, as directed by class instructor or lab supervisor.
In the event of an evacuation of the College of Business building, when the fire alarm sounds, everyone must leave the building by the stairs. With the fire alarm system we now have, the elevators will all go to the first floor and stay there until the system is turned off. All those in the North tower side of the building should proceed to the fire escape stairs located on the East and West sides of that wing. thFor disabled persons: please go to the Northeast fire stairs. We have an evacuation track chair located on the 6 floor stairwell. thWe have people trained in the use of this chair and there will be someone who will go to the 6 floor to get the chair and bring it to any lower floor stairwell to assist disabled persons. Faculty members will notify the Dean’s Office at the beginning of each semester of any disabled persons in their classes.
Should this be a real emergency, the Arlington Fire Department and UTA Police will also be here to help.