Online Marketing Expert Shows How Social Bookmarking Communities

By Christine Ruiz,2014-01-20 22:55
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Online Marketing Expert Shows How Social Bookmarking Communities

    TopRank? CEO Offers Search Engine Optimization Insight

    on News, Blogs and RSS at UK Search Marketing Conference

Online Marketing and PR Expert, Lee Odden to Take Part in Three Sessions at Search Engine

    Strategies (SES) London

London, England February 14, 2008 TopRank Online Marketing, a leading search engine

    optimization agency based in Minneapolis, MN (USA) announces that CEO Lee Odden will join

    three panels at Search Engine Strategies (SES) London, offering insight into the world of

    advanced search engine optimization techniques for blogs, news and social media. The panels

    will focus on how corporations can utilize & leverage news search engines as well as specialized

    blog & feed search engines. Odden will also moderate a third panel focusing on online reputation


"Blogs, RSS and News search optimization represent powerful marketing opportunities” said

    Odden, whose Online Marketing Blog has been recognized by Advertising Age as one of the top

    marketing blogs on the web. "With so much emphasis on standard search engine optimization

    (SEO) the opportunities for smart marketers to gain a competitive advantage through the

    optimization of news, blogs and social media are significant. We will share exactly those tactics at

    the London SES show.”

Mr. Odden will be speaking on two concurrent panels, “News Search Engine Optimization” and th“Blog and RSS Search Engine Optimization” on February 20, at 10:30 a.m. and 11:45 a.m.

    respectively. He will also moderate the “Online Reputation Management” panel at 3:30 p.m. All

    panels will take place at the Business Design Centre in Islington.

News Search Engine Optimization

    News search engines such as Yahoo News and Google News offer a great way to receive

    targeted traffic related to breaking topics or to help with a public relations effort. Moderated by

    Anne Kennedy of Beyond Ink, this session will look at how to make use of tactics such as press

    release optimization and optimizing news content to best tap into traffic from news search. Odden will be focusing on news content optimization, particularly online newsrooms, and will be

    accompanied by Greg Jarboe, President and Co-Founder, SEO-PR, and Tim Gibbon, Director,

    Elemental Communications.

    Blog Optimization & Marketing

    Moderated by the VP and Editor in Chief of The ClickZ Network, Rebecca Lieb, this panel,

    including Odden, Amanda Watlington, Owner of Searching For Profit, and Massimo Burgion,

    Founder and Chief Strategist, Global Search Initiative, will explore how niche blog and RSS feed

    search engines work followed by tips on how companies can use blogs and RSS feeds as online

    marketing tools. Odden will be giving a personal example of how TopRank has leveraged the

    Online Marketing Blog to build industry credibility, extend its network, grow its consulting business

    and attract media attention, including book offers.

    Online Reputation Management

As increasing numbers of consumers are “empowered to publish” via blogs and social networks,

    companies are becoming keenly aware of the importance of managing brand and reputation

    online. This session will provide an overview and big picture issues related to online reputation

    management, a range of ORM tactics and a great collection of localized examples. Whether it’s

    PPC trademark issues, engaging legal help or blogger relations, there’s a lot to cover in just one

    hour. Odden will moderate a panel including Greg Jarboe, Andy Beal, Consultant, Blogger, &

    Author, Marketing Pilgrim LLC, and Nan Dawkins, President and CEO of Serengeti



Lee Odden is a 10+ year veteran of the Internet marketing industry and serves as CEO of

    TopRank Online Marketing. Odden has been tapped as an expert resource on SEO and online

    PR by The Wall Street Journal, U.S. News & World Report, Fortune Small Business and The

    Economist. . He is a frequent speaker at DMA, PRSA and Search Engine Strategies conferences.

    He is also frequently cited by leading search marketing industry web sites Search Engine Watch

    and Search Engine Land and has been quoted in numerous books on search marketing and

    online PR.


TopRank is a leading search marketing agency offering strategic SEO and online public relations

    consulting, training and implementation for Fortune 500 companies. As an industry thought leader,

    TopRank’s Online Marketing Blog is one of the most trafficked and read marketing blogs on the

    web ranking in the top 100 on Technorati and in the top ten marketing blogs by Advertising Age.

    Online Marketing Blog serves as a platform for search marketing industry advocacy and

    documents practical advice for Internet marketers looking to stay on top of current industry trends

    and best practices. TopRank is an active industry advocate with membership in the DMA, PRSA,

    SEMPO and MIMA.

Company Web Site:


For more information, or to schedule an interview with Lee Odden during the conference, please

    contact Kevin Sawyer at 952.400.7432

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