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Personal Assessment for the Applicant of Postgraduate Diploma in

By Troy Hill,2014-01-20 22:45
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Personal Assessment for the Applicant of Postgraduate Diploma in

Personal Assessment for the Applicant of Postgraduate Diploma in Integrated Marketing

    Communications

    (Please tick the box of appropriate answer)

     ()

Name:

    Answer in either Chinese or English

1. How much time approximately do you spend on media every day?

    你每天用在媒体上的时间大概有多少? ______ Hours小时

2. Which of the following media are you most familiar with? (You can select more than one.)

    以下哪些媒体是你最熟悉的? (可以选择多于一种)

    ? Newspaper 报章 ? Magazines 杂志 ? TV 电视

    ? Radio 电台 ? Internet 互联网

    3. How do you evaluate your English standard? 你的英文水准大概是:

    ? Very difficult in reading English materials

    阅读英文资料很困难

    ? No problem in reading English materials but prefer some Chinese notes

    可以阅读但希望有中文讲义

    ? Good English reading but weak in writing and speaking skills

    阅读能力好, 但书写及会话能力较弱

    ? Good English standard in all skills 基本英语能力好

    4. Are you familiar with the following computer software? 你对以下的计算机软件熟悉吗?

    Word-processing software 文书处理 ? Yes ? No

    Presentation software 演示 ? Yes ? No

    Spreadsheet software 电子表格 ? Yes ? No

5. How much do you know about integrated marketing communications?

    你对整合营销传播的了解有多少?

    ? Not all 没有 ? Some有点 ? A lot 很了解

6. Which of the following areas are you most interested? (You may choose more than one.)

    以下哪一范畴你最感兴趣? (可以选择多于一种)

    ? Direct Marketing 直覆营销 ? Advertising 广告

    ? Public Relations 公共关系 ? Database Marketing 数据库营销

    ? Media Management 媒体管理 ? Creative Strategy 创意策略

    ? Marketing Strategy营销策略

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7. Select and evaluate one latest promotion you have ever had some experience. (About 200 words

    and you may use a separate sheet should the space is not enough.)

    请选择近期你曾参与过的一个营销推广活动, 并提出你的看法。 (约二百字, 如空间不够,

    亦可另纸书写)

8. What are your major reasons for applying for IMC program? (About 200 words and you may use a

    separate sheet should the space is not enough.)

    你申请攻读整合营销传播课程的主要原因?(约二百字, 如空间不够,亦可另纸书写)

9. What strength do you think you possess to be suitable in studying this program? (About 200 words

    and you may use a separate sheet should the space is not enough.)

    你觉得自己修读这个课程有什么优势? (约二百字, 如空间不够,亦可另纸书写)

10. What kind of difficulty do you think you may encounter in the program? (About 200 words and

    you may use a separate sheet should the space is not enough.)

    你预期在修读这一课程时会有什么困难? (约二百字, 如空间不够,亦可另纸书写)

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11. How will this program benefit your current and future career development? (About 200 words

    and you may use a separate sheet should the space is not enough.)

    这课程对你将来的发展有什么帮助? (约二百字, 如空间不够,亦可另纸书写)

12. Do you plan to study a Master Degree after completion of this program?

    完成这课程后, 你有计划修读硕士课程吗?

    ? No 没有

    ? Yes and immediate, 立刻修读 ? Yes but will wait 有但会过一些时间

    - End -

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