Alternative Tourism in Galaxidi Fokidos
A Strategic Planning Approach
A.S.T.E. of Rhodes, Greece
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Leading Tourism Cluster (L.T.C.), Greece
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Tourism growth constitutes a strategy that is used often by most countries in order to improve
the level of living of their residents by increasing their income and by creating new jobs, but
also initiate change from an underdeveloped state, to an improved situation of growth.
The rapid growth of tourism that was noted after the 1970s all over the world had as a result
the rapid increase of tourist demand and the mass expansion of tourism.
The expansion of tourism industry, underlines the existence of dispersion of growth and the
possibility for regulation of any uneven growth, in a regional scale. Tourism has the
possibility of a positive effect in the tourist destinations by ensuring them the prosperity and
the collectiveness, promoting at the same time the socio-economic growth.
The globalisation of tourism, the new tourist destinations, the degree of tourists maturity of as
well as the search of new activities for recreation and tourism, led to the differentiation of
tourist demand and to the division of tourist market to a large number of specialised forms of
tourism. The focus in special forms of tourism led to the redefinition of organisation and
administration of tourist destinations aiming for the best reaction of the altered conditions in
The present research refers to the proposal plan of tourism growth in Galaxidi Fokidos. The
first part of the research, analyses the diagnosis of the potential tourism growth in Galaxidi,
which includes evaluation of existing resources, tourist offered services and composition of
tourist product. The next section reports the S.W.O.T. Analysis of Galaxidi. S.W.OT.
Analysis displays the existing situation in this specific region and ways of improvement in the
frame of viable tourist growth.
The second part of research refers to the proposed strategy plan of tourism growth in Galaxidi,
defines targets, priorities and action plan. The adopted advising strategy is, the “Self-reliant”
and “Endogenous” tourism growth. This particular strategy, forecasts the growth of mainly alternative forms of tourism with orientation/focus in the domestic markets and foreign
tourists that are interested in activities of alternative tourism.
In conclusion, the future of this small city can be found in the viable tourist growth, which
should be based on the revitalisation of its tradition and at the same time on the rational
management of its natural environment.
Keywords: Tourism Growth, Alternative Tourism, S.W.O.T. Analysis, Endogenous Tourism
Growth, Galaxidi Fokidos.