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SWOT Analysis - 20100517021232

By Jeff Torres,2014-05-17 02:14
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A SWOT analysis can help you identify Strengths and Weaknesses, and examine the Opportunities and Threats you or your competitors may face.

SWOT Analysis

    Outcome

    To conduct a SWOT analysis on your competitors and on your own organization.

Overview

    An important early step in the planning process is to examine the internal and external environment. A SWOT analysis can help you identify Strengths and Weaknesses, and examine the Opportunities and Threats you or your competitors may face. Remember, knowledge is power. Learning more about your competition will help you gain greater insight into the market.

Instructions

    Step 1: Complete the SWOT analysis for your competitors and for yourself.

    You won’t be able to answer all these questions about your competition, but try to answer as many as possible. You will want to save a blank copy of this template, as you will use it to perform SWOT analyses for all your competitors and yourself.

    Step 2: In the chart “SWOT Analysis Comparisons,” measure your Strengths, Weaknesses,

    Opportunities, and Threats against those of your competitors.

    This is where you can begin to document your competitive advantage. It is important to compare your organization with others in your market. If, for example, a strength is providing high-quality products, yet everyone in the field produces high-quality products, then it is not a strength. It is a necessity.

Guidelines

    Before carrying out a SWOT analysis, consider the following guidelines:

    ? Be realistic about strengths and weaknesses. When performing a SWOT analysis on your business, be neither modest nor overly optimistic.

    ? Consider answers from the company’s point of view and from the point of view of customers,

    vendors, distributors, and others who do business with them.

    ? Distinguish between where the organization is today and where it could be in the future. ? Note that the SWOT is subjective. No two people will come up with the same SWOT.

    ?? 2006 Ewing Marion Kauffman Foundation. All rights reserved. FastTrac TechVenture? Page 1 of 4

SWOT Analysis (Strengths and Weaknesses)

     Strengths Weaknesses

    Advantages? Disadvantages? Capabilities? Product price, value, quality, innovation? Resources assets, people, expertise?

    Financials? Financial reserves, likely returns?

    Cash flow, start-up

    cash-drain?

    Marketing reach, distribution, awareness?

    Distribution channels continuity, supply chain

    robustness?

    Timescales, deadlines,

    and pressures?

    Location and geographical?

    Processes, systems, IT, communications?

    Morale, commitment, leadership? Cultural,

    attitudinal, behavioral?

    Management cover, succession?

    ?? 2006 Ewing Marion Kauffman Foundation. All rights reserved. FastTrac TechVenture? Page 2 of 4

SWOT Analysis (Opportunities and Threats)

     Opportunities Threats

    Competitors’ vulnerabilities?

    Political or legislative effects?

    Industry trends? Environmental effects?

Seasonality, weather effects?

    Technology development and

    innovation?

    New markets, vertical, horizontal?

    Changes in sociocultural

    environment?

    Partnerships, agencies, distribution?

    Economy home, abroad?

    ?? 2006 Ewing Marion Kauffman Foundation. All rights reserved. FastTrac TechVenture? Page 3 of 4

SWOT Analysis Comparisons

    Your Company Competitor A Competitor B Strengths Strengths Strengths

    Weaknesses Weaknesses Weaknesses

    Opportunities Opportunities Opportunities

Threats Threats Threats

    ?? 2006 Ewing Marion Kauffman Foundation. All rights reserved. FastTrac TechVenture? Page 4 of 4

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