DOC

DEPARTMENT OF MARKETING(2)

By Dorothy Crawford,2014-01-20 22:37
13 views 0
DEPARTMENT OF MARKETING(2)

    DEPARTMENT OF MARKETING

    INSTITUTIONAL EFFECTIVENESS PLAN

    2004-2005

    Mission Statement

The Department of Marketing teaches and offers an undergraduate degree in marketing,

    undertakes research in the discipline of marketing, serves as a marketing knowledge

    resource for the New Orleans community as well as the state and nation and globally.

The Department of Marketing offers one degree the Bachelor of Science in Marketing.

    Students who successfully complete the B.S. degree will be qualified for a variety of

    marketing careers and/or graduate programs.

    Reviewed by faculty on September 2, 2004 ____RPF_____

     Initials of Chair

    Approved by: _____Raymond P. Fisk___________ September 9, 2004

     Chair, Department of Marketing Date

    Approved by: ______John C. Gardner__________ September 15, 2004

     Dean, College of Business Administration Date

    DEPARTMENT OF MARKETING

    2004-2005

    Goals and Objectives

    Goal 1. The department will provide fundamental training in marketing to

    students who major in marketing.

Objective 1.1. Student satisfaction deemed overall "good" or better on 80 percent

    student exit surveys for both fall and spring semesters on questions

    related to preparation for marketing degrees.

    Strategy 1.1.1. Results of survey discussed at a regular faculty meeting and

    referred to Department Chair for possible action.

    Strategy 1.1.2. Department Chair will meet individually with faculty to

    discuss specific items in survey related to faculty members.

Objective 1.2. Satisfaction in marketing courses deemed overall "good" or better

    on 80 percent of marketing student surveys related to department’s

    performance in preparing their students.

    Strategy 1.2.1. Results of survey discussed at a regular faculty meeting and

    referred to Department Chair for possible action.

Assessment Tool(s): Student exit surveys.

     Faculty surveys.

    Goal 2. The department will provide fundamental training in marketing to

    students in other disciplines.

Objective 2.1. Student satisfaction deemed overall "good" or better on 80 percent

    student exit surveys for both fall and spring semesters on questions

    related to preparation for non-marketing degrees.

    Strategy 2.1.1. Results of survey discussed at a regular faculty meeting and

    referred to Department Chair for possible action.

    Strategy 2.1.2. Department Chair will meet individually with faculty to

    discuss specific items in survey related to faculty members.

Objective 2.2. Satisfaction of Principles of Marketing courses deemed overall

    "good" or better on 80 percent of non-marketing student surveys

    related to department’s performance in preparing their students.

    Strategy 2.2.1. Results of survey discussed at a regular faculty meeting and

    referred to Department Chair for possible action.

    Strategy 2.2.2. Department Chair will work with other departments to

    determine effectiveness of Principles of Marketing courses.

Assessment Tool(s): Student exit surveys.

     Faculty surveys.

    Goal 3. The department will provide access to the community to marketing

    knowledge.

Objective 3.1. Maintain visibility of department and access to marketing

    knowledge in the community by achieving 10 contacts during

    2004-2005.

    Strategy 3.1.1. Faculty will be encouraged to participate in the Speakers

    Bureau.

Assessment Tool(s): List of Speakers Bureau.

    Goal 4. The department will enhance visibility and reputation through

    publishing manuscripts, book chapters and books.

Objective 4.1. Faculty will publish at least one article, book chapter, book or

    other scholarly work in 2004-2005.

    Strategy 4.1.1. The department chair will meet with those faculty not

    published in the previous year to identify obstacles to

    publishing.

    Strategy 4.1.2. New faculty members will be given schedules and duties

    appropriate to publication expectations.

Assessment Tool(s): Departmental Annual Report.

    BACHELOR OF SCIENCE IN MARKETING

    2004-2005

    Goals and Objectives

    Goal 1. The department will provide high quality training in marketing for

    undergraduate students.

Objective 1.1. Ninety percent of marketing seniors will achieve competence in

    ten marketing skills as judged by a jury of marketing faculty.

    Strategy 1.1.1. Assess the ten marketing skills within the context of the

    required marketing classes.

    Strategy 1.1.2. Required courses will be continuously improved to reflect

    skill assessment.

    Strategy 1.1.2. Annual faculty meeting to review the marketing skills.

Assessment Tool(s): A jury of marketing faculty will sample student

    performance on the ten marketing skills.

    Goal 2. The marketing department will produce graduates who can

    communicate marketing knowledge in oral and written form.

Objective 2.1. Ninety percent of marketing seniors will be able to explain

    marketing concepts, plans and strategies orally to the satisfaction

    of a jury of marketing faculty.

    Strategy 2.1.1. Upper-level marketing courses will have additional

    emphasis on oral communication skills.

    Strategy 2.1.2. Students will meet with faculty to discuss areas of

    improvement in oral communication skills.

Assessment Tool(s): A jury of marketing faculty will sample student

    performance on oral communication skills.

Objective 2.2. Ninety percent of marketing seniors will be able to explain

    marketing concepts, plans and strategies in writing to the

    satisfaction of a jury of marketing faculty.

    Strategy 2.2.1. Upper-level marketing courses will have additional

    emphasis on written communication skills.

    Strategy 2.2.2. Students will meet with faculty to discuss areas of

    improvement in written communication skills.

Assessment Tool(s): A jury of marketing faculty will sample student

    performance on written communication skills.

    Goal 3. The department will prepare students for employment in marketing

    careers.

Objective 3.1. Marketing majors will successfully complete a marketing

    internship and satisfy the intern employers that they are ready for a

    marketing career.

    Strategy 3.1.1. Incorporate areas identified by employers as deficient into

    course content.

    Strategy 3.1.2. Develop new courses in areas where graduates are deemed

    deficient.

    Strategy 3.1.3. Students judged deficient will be required to retake the

    internship class.

Assessment Tool(s): Employer evaluations of student performance.

Objective 3.2. All marketing majors must achieve a grade of C or better in all

    required marketing classes and must have a C average or better in

    all marketing electives.

    Strategy 3.2.1 The marketing curriculum will be changed to require grade

    of C or better in all required marketing classes and must

    have a C average or better in all marketing electives. Under

    current requirements, it is possible to graduate with D

    grades in the major.

    Strategy 3.2.2 Students who fail to achieve this objective will have to

    retake marketing classes until their understanding of

    marketing and skills in marketing are sufficient to meet the

    grade requirements.

Assessment Tool(s): Graduation requirements check.

    Goal 4. The department will achieve and maintain high student satisfaction

    with the marketing program.

Objective 4.1. Student satisfaction deemed overall "good" or better on 80 percent

    student exit surveys for both fall and spring semesters.

    Strategy 4.1.1. Results of survey discussed at a regular faculty meeting and

    referred to Undergraduate Affairs Committee for possible

    action.

    Strategy 4.1.2. Department Chair will meet individually with faculty to

    discuss specific items in survey related to faculty members.

Objective 4.2. Achieve or maintain overall rating of at least 3.5 out of 5.0 on

    student ratings of instruction for each faculty member for

    undergraduate courses taught during 2004-2005.

    Strategy 4.2.1. Faculty will meet with the chair at least yearly to discuss

    student ratings of instruction and seek methods of

    improvement.

Assessment Tool(s): Student exit surveys.

     Student ratings of instruction.

    Goal 5. The department will increase student retention.

Objective 5.1. Achieve retention rate of marketing majors equal to or greater to

    the overall University retention rate for Spring 2005.

    Strategy 5.1.1. Support the activities of the UNO American Marketing

    Association Student Chapter.

    Strategy 5.1.2. Improve factors identified as leading to non-retention of

    students.

Assessment Tool(s): Reenrollment rate.

Report this document

For any questions or suggestions please email
cust-service@docsford.com