DOC

Marketing Plan(7)

By Steven Holmes,2014-01-20 22:31
18 views 0
Marketing Plan(7)

Marketing Plan

1.0 Executive Summary

    1.1 Sales Forecast

    2.0 Situation Analysis

    2.1 Market Summary

    ? Target Markets

    ? Market Analysis

    2.1.1 Market Demographics

    2.1.2 Market Needs

    2.1.3 Market Trends

    ? Market Forecast

    2.1.4 Market Growth

    ? Target Market Growth

    2.2 SWOT Analysis

    2.2.1 Strengths

    2.2.2 Weaknesses

    2.2.3 Opportunities

    2.2.4 Threats

    2.3 Competition

    2.4 Services

    2.5 Keys to Success

    2.6 Critical Issues

    3.0 Marketing Strategy

    3.1 Mission

    3.2 Marketing Objectives

    3.3 Financial Objectives

    3.4 Target Marketing

    3.5 Positioning

    3.6 Strategy Pyramids

    3.7 Marketing Mix

    3.8 Marketing Research

    4.0 Financials, Budgets, and Forecasts 4.1 Break-even Analysis

    ? Break-even Analysis

4.2 Sales Forecast

    ? Monthly Sales Forecast 4.3 Expense Forecast

    ? Monthly Expense Budget

    ? Marketing Expense Budget 5.0 Controls

    5.1 Implementation Milestones

    ? Milestones 5.2 Marketing Organization

    5.3 Contingency Planning

Report this document

For any questions or suggestions please email
cust-service@docsford.com