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Internet marketing questionnaire

By Heather Wallace,2014-01-20 22:23
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Internet marketing questionnaire

Internet marketing questionnaire

Your Name:

    Your Company:

    Your Website address:

    Date:

Please read each question carefully some will seem very similar, some will seem irrelevant

    but trust me - this is all vital stuff if you want to achieve that first question!

Complete each question thoroughly, with as much detail as you can use as much space as

    you want.

Where the word “customer” is used – this refers to your equivalent be that a visitor,

    subscriber, client, whoever it is you want visiting your website.

    Right then go for it!

    1. What do you want for your business?

    2. What do you expect your website to bring you?

    3. Who are your customers?

    4. Where are your customers?

    5. At present, how do your customers know about you?

    6. What do you think your customers want

    7. At present, how do you give them this?

? Barbara Saul 2008

8. Step back a bit for this one; what do you have that they need?

9. What do you want your customers to do when they visit your website?

    Right on to some keyword research preparation: 10. What phrases/words do you think your customers use in order to find you on Google?

    11. What phrases/words would you use in order to find your ideal, your best customers?

12. What are they doing well on their websites, in your opinion?

13. And what are they getting wrong?

14. What phrases/words would you use in order to find your competitors’ websites?

15. Who are your competitors? List their website addresses please.

16. What are they doing wrong on their websites?

17. What are they doing well on their websites, in your opinion?

18. What else do you think is useful to know?

    ? Barbara Saul 2008

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