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Harvard Doctoral Program in Marketing

By Dan Austin,2014-01-20 22:21
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Harvard Doctoral Program in Marketing

Harvard Doctoral Program

    in Marketing

     项目一览..................................................................................................................................... 1 课程要求..................................................................................................................................... 2 DBA Course Requirements ................................................................................................ 2

    I. Discipline Courses ..................................................................................................... 3

    II. Research Methods Courses ............................................................................... 3

    III. Literature Courses ................................................................................................ 4

    IV. MBA Course Requirement .................................................................................. 4

    V. Good Academic Standing ..................................................................................... 4

    VI. Exams ............................................................................................................................ 5

    VII. Dissertation ............................................................................................................. 5

    VIII. Sample Program of Study for Students without an MBA ........... 5

    IX. Sample Program of Study for Students with a Non-HBS MBA .... 6 三所需材料....................................................................................................................................... 7

    Required Application Materials .............................................................................. 7

    四考试............................................................................................................................................... 8 Standardized Tests ............................................................................................................................. 8

    Institution Codes ........................................................................................................ 8

    五奖学金........................................................................................................................................... 9

    Fellowship and Stipend............................................................................................... 9

    Doctoral Associates in Research and Teaching ............................................ 9

    Research Support ........................................................................................................... 9

项目一览

    The DBA program in Marketing draws on a variety of underlying

    disciplines to research important marketing management problems

    centered around the immediate and future needs and wants of

    customers. Groups of HBS faculty pursuing research in this field, and

    currently welcoming collaboration with doctoral students, are

    studying:

    ? consumer behavior

    ? marketing organization and control

    ? product and pricing policy

    ? consumer marketing and retailing

    ? multinational marketing While the program encourages the use of field research to sense and

    define a problem, it does not have an ideological view on any single

    methodology as being superior to others in terms of the full scope of

    the research. Be it analytical, experimental, or qualitative, it is the

    appropriateness of the method in addressing the specific problem that

    matters. As a result, marketing faculty who work in one or more of

    these groups draw on a variety of underlying disciplines in research

    and consequently engage doctoral students in a broad spectrum of

    disciplinary bases.

    The program draws on economic, behavioral, psychological and

    administrative theory to focus on marketing problems faced by the

    firm and its management. Through a combination of discipline- and

    field-based methods, the curriculum enables students to master

    concepts and research skills directly relevant to business problems.

    Candidates must come to understand the point of view of practicing

    managers and be able to bring theory and careful research to bear in

    illuminating important business problems.

课程要求

    DBA Course Requirements

    Students in the DBA Program (i.e. Accounting, Marketing,

    Management, Strategy, and Technology & Operations Management)

    are required to take a minimum of 13 semester courses at the

    doctoral level, including:

    ? Two courses in an appropriate discipline (i.e. microeconomics,

    psychology or sociology)

    ? Four research methods courses

    ? Two management theory courses

    ? Five level two doctoral courses (for TOM students includes HBS

    4480: Operations Management and HBS 4540: Management of

    Technological Innovation)

I. Discipline Courses

    Students choose one of the following tracks. Note:

    ? Students in Accounting, Strategy, and Technology & Operations

    Management are required to take the Microeconomics

    sequence.

    ? Students in Management are encouraged to take the

    Microeconomics sequence.

    Microeconomics Economics 2020a. Microeconomic Theory I

    Economics 2020b. Microeconomic Theory II

    Psychology

    Psychology 2630. Social Behavior in Organizations: Research

    Seminar

    Psychology 2500. Advanced Social Psychology

    Sociology

    Sociology 204. Sociological Theory: Seminar

    Sociology 224. Organizational Analysis: Seminar

    II. Research Methods Courses

    Students must take four methods courses.

    1. HBS 4070. Design of Field Research in Administration

    2. One of the following quantitative methods courses:

    o HBS 4805. Statistics for the Social Sciences

    o HBS 4806. Probability and Statistics

    o Statistics 104. Introduction to Quantitative Methods

    o Economics 2110. Introductory Probability and Statistics

    for Economists

    (with permission of instructor)

    o KSG API 209i. Advanced Quantitative Methods I

    3. Two methods courses from either of the following tracks:

    o Behavioral Science Research Methods

    ? HBS 4805. Statistics for the Social Sciences

    ? HBS 4806. Probability and Statistics

    ? Psychology 1950. Intermediate Statistical Analysis

    in Psychology

    ? Psychology 1952. Multivariate Analysis in

    Psychology

    ? Sociology 202. Intermediate Quantitative Research

    Methods

    ? Sociology 203a. Advanced Quantitative Research

    Methods

    ? Sociology 203b. Analysis of Longitudinal Data

    ? Statistics 140. Design of Experiments

    ? Statistics 160. Design and Analysis of Sample

    Surveys

    o Econometric Research Methods

    ? Economics 1123. Introduction to Econometrics

    ? Economics 2120. Introduction to Applied

    Econometrics

    (prerequisite Economics 2110)

    ? KSG API 210i. Advanced Quantitative Methods II

    ? Statistics 139. Statistical Sleuthing through Linear

    Models

    ? Statistics 149. Statistical Sleuthing through

    Generalized Linear Models

    ? Statistics 160. Design and Analysis of Sample

    Surveys

    ? Statistics 210. Probability Theory

    ? Statistics 232. Incomplete Multivariate Data III. Literature Courses

    A total of seven courses are required. All students must take:

    ? HBS 4001(ab)/4003(cd). Management and Markets:

    Administration(a), Human Behavior(b), Organizational

    Economics(c), and Finance(d).

    ? Five elective doctoral courses.

    IV. MBA Course Requirement

    Students who do not have an MBA are required to take either the first

    semester of the MBA program or five second-year MBA courses,

    including one course with a general management focus.

    Students who have a non-HBS MBA are required to take one approved

    second-year MBA course in general management.

    V. Good Academic Standing

To remain in good academic standing, DBA students are expected to

    maintain a B+ grade point average.

    VI. Exams

    General Exam: At the end of the first year, students take this exam

    based on the material in the Management and Markets course.

    Special Field Exam: At the end of the second year or beginning of the

    third year, students take this exam based on material in the chosen

    field, e.g., accounting, marketing, management, and technology and

    operations management. This exam must be completed by the end of

    the third year.

    VII. Dissertation

    All students must write a dissertation. The defense is oral and open to

    the public.

    VIII. Sample Program of Study for Students without an MBA

    YEAR 1

    FALL SPRING

    ? Discipline Course ? Discipline Course

    (usually Econ 2020) (usually Econ 2020)

    ? Management and Markets ? Management and Markets cd

    ab ? Design of Field Research

    ? Statistics Methods

    ? Doctoral course ? Doctoral course

    (TOM students:

    General Exam Operations Management)

    YEAR 2

    FALL SPRING

    ? Research Methods Course ? Research Methods Course

    ? Doctoral Courses ? Doctoral Courses

    ? (TOM students: ? MBA Course

    Management of

    Special Field Exam Technological Innovation)

    YEAR 3

    FALL SPRING

    ? Complete MBA courses ? MBA Courses

    ? Research/Dissertation Work

    Dissertation proposal

    YEAR 4-5

    FALL SPRING

    ? Research/Dissertation ? Research/Dissertation Work

    Work

    Oral Dissertation defense IX. Sample Program of Study for Students with a Non-HBS

    MBA

    YEAR 1

    FALL SPRING

    ? Discipline Course ? Discipline Course

    (usually Econ 2020) (usually Econ 2020)

    ? Management and Markets ab ? Management and Markets

    cd ? Statistics

    ? Doctoral course ? Design of Field Research

    (TOM students: Operations Methods

    Management) ? Doctoral Course

    General Exam

    YEAR 2

    FALL SPRING

    ? Research Methods Course ? Research Methods Course

    ? Doctoral Courses ? Doctoral Courses

    ? (TOM students: Management ? MBA Course in General

    of Technological Innovation) Management

    Special Field Exam

    YEAR 3 FALL SPRING

    ? Research/Dissertation ? Research/Dissertation Work

    Work

    Dissertation proposal

    YEAR 4-5 FALL SPRING

    ? Research/Dissertation ? Research/Dissertation Work

    Work

    Oral Dissertation defense

三所需材料

    Required Application Materials

    ? Completed application form

    ? Resume

    ? Statement of Purpose

    ? Self-reported transcripts for all college/university degrees and

    courses

    ? Current GMAT or GRE scores (no earlier than January 1, 2003)

    ? TOEFL or IELTS scores (non-native English speakers)

    ? Three letters of recommendation (at least one from an

    academic source)

    ? $90 application fee via credit card

Note: The HBS Doctoral Programs Office will not accept more than

    three applications from any one individual over the course of his/her

    lifetime.

四考试

Standardized Tests

Institution Codes

    ? GRE and TOEFL

    DBA programs - 3427

    PhD programs - 3451

    ? GMAT

    DBA programs - HRL-X8-59

    PhD programs - HRL-X8-30 DBA programs include Accounting and Management; Management;

    Strategy; Technology and Operations Management; and Marketing.

PhD programs include Business Economics; Health Policy

    Management; Organizational Behavior; and Science, Technology and

    Management.

    All applicants are required to take either the Graduate Management

    Admissions Test (GMAT) or the General Test of the Graduate Record Examination (GRE) in time for the results to reach the HBS Doctoral Programs Office by December 3, 2007. There are no exceptions to this requirement.

    Scores must be from a test taken no earlier than January 1, 2003 for Fall 2008 enrollment.

    International applicants are required to submit TOEFL scores,

    which may not be from a test earlier than January 1, 2006 for Fall 2008 enrollment. This requirement may be waived if the applicant's native language is English or he/ she submits a transcript indicating successful completion of a degree at an English-speaking college or university.

    The committee prefers scores of at least 100 on the internet-based test, 250 TOEFL and 5.0 essay rating on the computer-based test, or 600 TOEFL and 5.0 TWE on the paper-based test.

    Fellowship and Stipend 五奖学金 All incoming students, regardless of need and background, are awarded a fellowship which includes:

    ? Tuition

    ? Single-person health fees

    ? Living stipend ($32,400 in 2007-2008)

    Although there is no formal commitment, it is expected that a similar level of financial aid will be awarded for up to four years. A fifth year of funding is possible for students who work as a Doctoral Associate in Research and Teaching. All financial aid awards are contingent upon a student's satisfactory academic progress.

    Doctoral Associates in Research and Teaching

    Training students for a career in research and teaching is a critical component of a distinguished doctoral education. Typically, during their third or fourth year, doctoral students work part-time as a Doctoral Associate in Research and Teaching (DART) with an HBS faculty member. The HBS Doctoral Programs Office helps match doctoral students with HBS faculty and the work of the School. Research and teaching positions with non-HBS faculty may be approved on a case-by-case basis. Through this program, students have worked as course assistants for required MBA courses, while others have coauthored articles with faculty as a result of their collaborative research efforts. Students are compensated for their participation in the DART Program. Those who work as a DART become eligible for a fifth year of financial support. Research Support

    Students usually prepare their thesis prospectus in their third or fourth year. At that time, they may request from the Doctoral Programs financial support for their research.

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