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CMO Chief Marketing Officer Magazine

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CMO Chief Marketing Officer Magazine

    CMO MASTERFILE 2/23/2006 PAGE 1

     M120096

     29,679 Total Subscribers $250/M

     Counts Thru 02/08/2006 ----------- DATE -----------

     02/09/06 UPDATED

     02/15/06 CONFIRMED

     Ceased publication 01/2006.

     * NOT ADDING NEW NAMES * ------- UNIT OF SALE -------

     N/C

     The Chief Marketing Officer or CMO leads the

     way in crafting the strategy that leverages ---------- GENDER ----------

     marketing resources, programs and budgets for % N/A

     a company's bottom-line benefit. And it is CANNOT SELECT

     the CMO Masterfile that delivers these top

     marketing executives across all industries who ---------- MEDIA -----------

     are in control of spending in this $168 100% CONTROLLED

     billion market. CIRCULATION

     CMO provides new ideas and actionable -------- ADDRESSING --------

     information to marketing executives within a 4-UP CHESHIRE OR MAG TAPE

     high-level content environment that covers

     their interests of marketing efficiencies and -------- SELECTIONS --------

     extended branch reach. Their interests are in $15.00 NUMBER OF EMPLOYEES

     CRM systems, crating customer websites, $15.00 JOB TITLE

     productivity tools, data analysis, modeling $15.00 ANNUAL SALES VOLUME

     tools, document/publishing management systems, $15.00 BUSINESS ADDRESS

     business intelligence systems and knowledge $15.00 BUS/INDUSTRY TYPE

     management software. $15.00 GEO/GEOGRAPHICAL

     $15.00 HOME ADDRESS

     N/C KEYING

     Additional Selections: $60.00 MAG TAPE (FLAT FEE)

     Organization's Total Marketing Budget @ $7.50 P/S LABELS

     $15/M $50.00 EMAIL DELIVERY (FLAT

     Products and Services Recommend, Specify, $25.00 DISKETTE (FLAT FEE)

     Approve or Buy @ $35/M $25.00 CARTRIDGE (FLAT FEE)

     $25.00 CD-ROM (FLAT FEE)

     Profile of the CMO Reader:

     $4.8 Billion average company revenues ------ MINIMUM ORDER -------

     $16 Million average marketing budgets 5,000

     100% of readers specify, approve or buy

     marketing-related products and services

     Job Title:

     Senior Marketing Manager-

     CMO 1,663

     Chief:

     Strategy Officer 370

     Business Development Officer 497

     Creative Officer/Chief Branding 279

     Hippo Direct Corporate Headquarters

    Greg Branstetter, President

    Phone: (440) 519-0730 Fax: (440) 519-0727

    Email: gbhippo@hippodirect.com

CMO MASTERFILE 2/23/2006 PAGE 2

     M120096

     Officer

     Executive Vice President/Senior Vice

     President/Vice President of any of the

     following-

     Global Marketing 356

     Marketing and Sales 4,301

     Marketing/Corporate Marketing 2,409

     Marketing Communications/ 789

     Integrated Marketing

     Online Marketing 187

     Advertising/Corporate Branding 312

     Product Marketing 570

     Market/Competitive Research 185

     Public Relations/Public Affairs 383

     Director of any of the Following-

     Marketing and Sales 5,260

     Marketing/Corporate Marketing 2,802

     Marketing Communications/ 1,720

     Integrated Marketing

     Online Marketing 526

     Advertising/Corporate Branding 549

     Product Marketing 1,249

     Market/Competitive Research 433

     Public Relations/Public Affairs 651

     Corporate/Other Management-

     CEO/President/Owner 3,138

     CFO/Vice President Finance 419

     President/Owner/Partner:

     Advertising Agency 449

     Public Relations Agency 182

     Organization's Industry:

     Manufacturing-

     Consumer 3,507

     Non-consumer 3,267

     Financial Services/Insurance/Real 3,129

     Estate

     Wholesale/Retail Trade 2,570

     Government (federal/state/local) & 360

     Military

     Health Care/Pharmaceuticals/Medical 1,910

     Services

     Utilities 503

     Publishing/Agency/Media/Public 3,768

     Relations

     Business & Consumer Services 4,559

     Travel/Tourism/Entertainment 1,273

     Hippo Direct Corporate Headquarters

    Greg Branstetter, President

    Phone: (440) 519-0730 Fax: (440) 519-0727

    Email: gbhippo@hippodirect.com

CMO MASTERFILE 2/23/2006 PAGE 3

     M120096

     Education 590

     Transportation 427

     Other 3,816

     Number of Employees in Entire Organization:

     Over 40,000 2,864

     30,001 - 40,000 730

     20,001 - 30,000 891

     10,001 - 20,000 1,638

     5,001 - 10,000 2,475

     1,001 - 5,000 6,006

     501 - 1,000 4,076

     Less Than 500 10,744

     Total Annual Revenue of Entire Organization:

     Over $40 Billion 1,609

     $30 Billion - $40 Billion 465

     $15 Billion - $29.9 Billion 872

     $10 Billion - $14.9 Billion 762

     $5 Billion - $9.9 Billion 1,425

     $1 Billion - $4.9 Billion 4,496

     $501 Million - $999 Million 2,645

     $101 Million - $500 Million 6,466

     $50 Million - $100 Million 1,896

     Under $50 Million 9,043

     Organization's Total Marketing Budget

     Excluding Staff Salaries and Bonuses:

     Over $100 Million 2,236

     $50 Million - $99.9 Million 939

     $20 Million - $49.9 Million 1,536

     $5 Million - $19.9 Million 2,703

     $2.5 Million - $4.9 Million 3,300

     $500,000 - $2,499,999 Million 6,746

     Less Than $500,000 9,404

     Products and Services Recommend, Specify,

     Approve or Buy:

     Technology Products and Services 16,092

     Creative Services 18,986

     Media Advertising-

     Print/Online/Outdoor/Radio 7,468

     Broadcast/Cable 5,049

     Research 16,157

     Direct Marketing Services 17,283

     Consulting Services 15,160

     Interactive Marketing 14,369

     Hippo Direct Corporate Headquarters

    Greg Branstetter, President

    Phone: (440) 519-0730 Fax: (440) 519-0727

    Email: gbhippo@hippodirect.com

CMO MASTERFILE 2/23/2006 PAGE 4

     M120096

     Public Relations 14,786

     Meeting and Events 14,778

     Premiums and Incentives 11,341

     E-Commerce/Internet/Intranet 7,861

     Marketing

     Media Advertising 11,109

     List must be sent to third-party mailhouse or

     service bureau.

     Prepayment is required on all first orders.

     Payment is due 30 days from mail date.

     Allow 3 - 5 working days to process order.

     Cancelled orders are subject to charges.

     Cleaned annually.

     Hippo Direct Corporate Headquarters

    Greg Branstetter, President

    Phone: (440) 519-0730 Fax: (440) 519-0727

    Email: gbhippo@hippodirect.com

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