NATMAG SIGNS AS FIRST MEDIA SUPPORTER OF
CANCER CHARITY LOOK GOOD…FEEL BETTER
thMonday 9 November 2009. The National Magazine Company, Hearst Corporation’s principal business in the UK, is proud to announce it has just signed as the first Media
Corporate Supporter for the Beauty industry charity, Look Good…Feel Better, which helps women cope with the visible side-effects caused by cancer drugs and treatment.
The charity aims to support all women newly diagnosed with cancer of which there are
over 120,000 per annum.
NatMag’s Managing Director, Jessica Burley, says: ‘Magazines and the beauty industry have had a long standing symbiotic relationship, and it is therefore fitting that we join
forces to help more women gain the support they need. We will work with the team at
Look Good…Feel Better to raise awareness of this unique charity.’
Look Good…Feel Better operates in 56 hospitals nationwide, providing workshops to
teach women cancer patients techniques to cope with skincare, make-up and hair thchallenges. To mark its 15 Anniversary Year, the charity has produced a unique self-
help tool - the Look Good…Feel Better Confidence Kit, and informative DVD and booklet
set - to bring its services into the homes of thousands of women who otherwise cannot
NatMag, which publishes 20 magazines in the UK, will use some of its titles to help raise
awareness of the Look Good…Feel Better with editorial coverage and ad campaigns.
‘By coming on board as an official supporter, the National Magazine Company will help to raise our profile and establish better ties with titles which have a direct line to our
audience,’ commented Susan Taylor, Chairman of Look Good… Feel Better.
The Chief Executive of NatMag, Arnaud de Puyfontaine, says: ‘This is a tangible way for NatMag to demonstrate its support for the beauty industry and the wonderful work it
is doing through its charity, Look Good… Feel Better.’
For further information on Look Good…Feel Better, visit www.lgfb.co.uk or email email@example.com for the attention of Valerie Rushton.
For more information on the National Magazine Company, please contact: Jane Wynyard,
Head of PR – 0207 439 5211 or firstname.lastname@example.org. www.natmags.co.uk
Notes to Editors
About the National Magazine Company
The National Magazine Company is a wholly owned subsidiary of Hearst established by William
Randolph Hearst in 1910.
The business comprises the core wholly owned business, also called the National Magazine Co and interests in two joint ventures. These are partnerships with some of the world’s best
publishers as follows:
A 50:50 joint venture with Rodale Inc. of the USA which focuses on health and wellbeing.
A 65:35 joint venture with Conde Nast, one of the UK’s largest magazine distributors.
NatMag publishes 20 consumer titles in the UK: Best, Coast, Company, Cosmopolitan, Cosmopolitan Bride, Country Living, Esquire, Good Housekeeping, Harper’s Bazaar, House Beautiful, Prima, Prima Baby, Reveal, Real People, SHE, You & Your Wedding, and Zest. The group publishes three magazines, Men’s Health, Triathlete’s World and Runner’s World, through NatMag Rodale.
NatMag also publishes a number of websites for individual magazines as well as handbag.com,
allaboutyou.com and www.netdoctor.co.uk, the UK’s leading consumer health site.
For more information please log on to www.natmags.co.uk