Need to improve your marketing &
AHA - MK is offering a series of 4 workshops on marketing & communications presented by
experienced practitioners from a number of leading venues and organisations in Milton Keynes.
The aim is to make the workshops as interactive and practical as possible. They are suitable for
anyone with either full or some responsibility for marketing and communications working in an
arts or heritage organisation – large or small!
? Session 1 Copywriting / Print Production / Direct Marketing
? Session 2 Press & PR / Advertising
? Session 3 Research & Analysis
? Session 4 Digital Marketing
Who is it for?
Anyone who feels the need for some support or advice on a particular aspect of marketing to
develop skills, reflect on their organisation’s current marketing activity and effectiveness, make
better use of their time, and acquaint themselves with current practice.
SESSION 1 – Copywriting, Direct Marketing & Print Production, Wednesday 3rd June
The secrets of great copywriting for brochures, direct marketing, and websites revealed… traps
and clichés to avoid… targeting the right message at the right customers… delivering the
message with cost effective print that works…
This session will be delivered by Rachel Chapman (Marketing Manager at The Stables) who
has worked in copywriting and marketing in both the commercial and arts sectors and Monica
Ferguson (Chief Executive at The Stables) whose previous roles include Head of Marketing at
The Belgrade Theatre, Coventry and Marketing Manager at Derngate, Northampton.
The session will be interactive so please bring along examples of your own work or pieces of
print or direct marketing from any field that you would like to share and discuss – good or bad!
Venue The Stables, Stockwell Lane, Wavendon, Milton Keynes, MK17 8LU www.stables.org
Time 1pm – 3pm
Cost AHA - MK Member ?10, Non Member ?15 (includes networking lunch 1pm – 1.30pm)
Bring Samples of your work or other people’s work that you feel works or doesn’t
Places are limited to 30 and so if you would like to attend this workshop or if you would like to
send colleagues to it then please BOOK NOW. Please note that priority will be given to ensure
that all AHA - MK member organisations will be able to send at least one representative.
Either email email@example.com or phone Hilary on 01908 324424, or fill in the booking form and return it to Hilary Rhodes, Theatre Manager, Stantonbury, Campus Theatre,
Milton Keynes, MK14 6BN. RSVP by 15 May 2009. Places will be confirmed upon payment stof the course fee by 21 May.
Session 1 - Wednesday 3rd June
Copywriting, Direct Marketing & Print Production
I would like to book place(s) on the AHA - MK Workshop on 3rd June 2009