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how to assess a market is potential

By Jesus Rogers,2014-05-10 05:00
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Lesson 2 Income Level and the World Market In assessing the potential of a market, people often look at its income level since it provides clues about the purchasing power of its residents. The concepts national income and national product have roughly the same value and can be used interchangeably if our interest is in their sum total which is measured as the market value of the t..
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