how to assess a market is potential
By Jesus Rogers,2014-05-10 05:00
Lesson 2 Income Level and the World Market
In assessing the potential of a market, people often look at its income level since it
provides clues about the purchasing power of its residents. The concepts national
income and national product have roughly the same value and can be used
interchangeably if our interest is in their sum total which is measured as the market value
of the t..