Online Marketing Channels

By Alvin Murray,2014-01-20 21:48
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Online Marketing Channels

    Online Marketing Channels

Emerging Technologies

Broadband and other technology innovations have made it possible for marketers

    to more easily deliver rich audio or video content than ever before. And

    broadband adoption hasn’t hurt either. In 2005, broadband was used by 60% of

    the Internet users and is projected to increase to 83% by 2008. These factors

    combined are allowing marketers to create more engaging experiences for their

    target audience. From video to flash and other options like podcasts and

    vodcasts, marketers are getting extremely creative with the way they deliver

    content. No longer static experiences are more rich, vibrant and engaging. Users

    are responding well to this type of content since it’s easier to absorb and takes

    less effort on their part. The bottom line is, consider dusting off those ideas

    you’ve had for a robust flash application, video or audio content – now is the time!

    According to Forrester Research, the audience marketers can reach with advergames now extends from young consumers to older consumers and women. Research also shows that gamers have a high level of recollection when it comes to in-game advertising. Marketers are taking several approaches to advergaming. Some are creating viral, interactive games in hope that it will draw in potential customers, make them more brand aware, or just keep them on the website longer. Other marketers are turning to advertising within popular games similar to product placement in television and movies. Advergames are being used for branding, viral marketing, promotions and email acquisition.

    With companies like Starbucks, Coca-Cola, Toyota, Subway and others implementing a wireless strategy many marketers are starting to take notice. Let’s face it, with an estimated 194.6 million mobile phone subscribers in the

    United States, our days of success with mobile marketing are right around the corner. Statistics show that for the most part teens, young adults, and highly affluent business travelers are most receptive to wireless marketing. Today, wireless marketing is offering new options for reaching consumers with sweepstakes, coupons, content delivery, loyalty programs, information updates, sports scores, surveys, ringtones and wallpapers.

With MySpace leading the charge, social networking has become a phenomenon

    and a new way for marketers to reach consumers who share opinions, insights,

    experiences and perspectives online. In addition to myspace, other social

    networking sites include:

    - Geared toward college students - Aimed at professionals - Has a massive international presence, especially S.America. - A restaurant portal that is combined with reviews, google _mapping and friend lists.

    - Yahoo 360, MSN Spaces & AIM

    Marketers are using these sites as a way to better connect with their audience by

    either creating profiles for their mascot and/or brand or placing paid

    advertisements, using Hyperadvertising more on this topic later. Estimates

    indicate that by the end of 2008 marketers will spend a total of 450million dollars,

    and a staggering 1.8 Billion dollars in advertising by 2010.

In today’s world of consumer control and word of mouth, it’s no surprise that

    marketers are taking a closer look at the content that their target audiences and

    other users are creating online User Generated Content.

    Falling into the user generated content category are things like blogs, eBay,

    Flickr, YouTube, and Wikipedia to name a few. Some marketers have taken the

    step to solicit user content by asking them to send in clips of themselves using a

    product or send in advertisements the users have created. In the world of

    Web2.0, consumers expect to be able to give and receive feedback and the

    companies that embrace that mentality are going to create a tighter brand

    relationship with their customers.

RSS stands for Really Simple Syndication. And in a really simple definition RSS

    is a technology that distributes new content when it is posted to a website. RSS

    uses a Reader to grab new information from websites that the user subscribes to

    and displays the information in a single location. iGoogle is a perfect example of

    a web-based RSS reader, users are able to add multiple website’s content into

    their customized home page. This year 40 percent of marketers allocated budget

What is web 2.0 Anyway??

    The rule is users add value.

    The network is the platform and the rules for business are different

    Engaging users and building databases that get better the more users input into

    the system. The applications can run on computers, mobile phones and kiosks.

    Web 1.0 > Web 2.0

    DoubleClick > Google AdSense

    Ofoto > Flickr

    Akamai > BitTorrent > Napster

    Britannica Online > Wikipedia personal websites > blogging evite > and EVDB

    domain name speculation > search engine optimization

    page views > cost per click

    screen scraping > web services publishing > participation

    content management systems > wikis

    directories (taxonomy) –> tagging (”folksonomy”)

    stickiness > syndication

AJAX - AJAX: an Introduction to Asynchronous JavaScript and XML

    It's an understatement to say that AJAX is hot right now. There's a lot of hype; no one can

    argue that. It went from a geek buzzword in February to being profiled on CNN in

    October. This is a training session initiated by the consulting team in Beijing, OgilvyOne

    office. This session covered basic knowledge of Ajax, shorthand for "Asynchronous

    JavaScript and XML", aimed to give Account Servicing and the Creative team a short

    introduction to this technology.

Google API Google Earth Yahoo Maps - Flicker Maps


Newsletters (Email)



Email Marketing (stand-alone)

    The age-old challenge for marketers has been not only identifying customers but also figuring out what makes them tick -- determining which campaign elements move them to buy and which don’t. And according to a new JupiterResearch survey commissioned by Silverpop, a leading email service provider, these challenges continue to confront marketers today in the fast-paced world of email marketing.

    The survey polled 422 email marketers and agencies email marketers about their challenges and the assistance they seek from ESPs. Nine out of 10 respondents use or plan to use an ESP or similar application within the next 12 months.

    When asked what their greatest challenges in conducting email marketing are, 34 percent of marketers report that a lack of customer data is the highest hurdle they face. Thirty-two percent struggle with analyzing campaign results.

SEO/SEM/Paid Search


Viral Marketing

Benefits of Online Marketing for the Environment

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