JAMBA JUICE WRITTEN CASE ASSIGNMENT
Read the case (Appendix D-3) and visit the Jamba Juice web site. Prepare a memo to Kirk Perron who has employed you as an outside consultant to Jamba Juice. Mr. Perron is considering opening a juice bar near the Stern School. He has asked you to complete a SWOT analysis of Jamba Juice’s prospects in this area and to provide your
recommendations. Your memo should summarize your analysis of the situation in the Stern area, present your SWOT analysis, give your recommendation concerning whether to open a juice bar near Stern, and support your recommendation. In preparing your memo consider the information in your text and in the case write up as well as the Jamba Juice web site. With respect to the latter, think through the insights offered by the web site, such as the types of consumers Jamba Juice usually targets and the company culture that might have implications for its “fit” in this area.
You are not to do any additional outside research. For example, you are not expected to gather additional research on the competitive environment in the NYU area. Given the
length of the assignment the information provided is enough to work with. Develop some good analysis and offer your insights based on the information presented in the case, text chapters assigned and Jamba web site.
Please note: The Jamba case is a good preparation exercise for your Personal Marketing assignment. Note that the SWOT in the case is specific to Jamba’s expansion into the NYU area. Similarly, the SWOT in you Personal Marketing assignment is specific to your pursuit of a career and personal success. Specifically, Jamba Juice is considering the next step in its development and is using SWOT as a tool to help it grow. As a parallel situation, as a student who is also considering the next step in your development and progress, you will also benefit from a SWOT.
Be sure to adhere to the due date, format requirements, page limit and other guidelines contained in your syllabus regarding written assignments and case analysis.