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Green Built Home Marketing and Promotion Strategies for Builders

By Lillian Freeman,2014-01-20 21:29
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Green Built Home Marketing and Promotion Strategies for Builders

    Northeast Ohio GBI

    Marketing and Promotion Strategies for Builders

1. Certify all your homes as Green Built Homes

Green Built Home certification is most effective when every home you build is a Green

    Built Home. Our “Green Built Specifications” option allows you to certify all your homes

    from one baseline set of specifications that meet GBI criteria and can be implemented in

    every home.

2. Educate your sales staff, realtors and subcontractors

It’s important that everyone you work with knows that you build Green Built Homes and

    understands the benefits of certification. Sales staff can adjust their marketing

    messages accordingly, realtors can find ways to make your homes stand out in a

    crowded marketplace and subcontractors can find products that meet GBH criteria.

3. Educate your buyers

Education is especially important when it comes to selling the home. Having a certified

    Green Built Home provides market distinction, but this distinction is only valuable if

    buyers are aware of it. Building a Green Built Home is a great story to tell and touches

    on universal values such as health, safety, comfort and quality.

4. Use the NEO Green Building logo

    The NEO Green Building is distinctive and easy to recognize. It’s a simple way to communicate to potential buyers that your homes offer something that your competitors’ homes do not. As an enrolled GBI builder you have the ability to use the logo on your

    web site, brochures and in advertisements.

5. Prominently display GBI signage

The NEOGBI provides signage as part of the builder enrollment and home registration

    fees. Signs are available to display in your office, on the job site, in model homes and at

    your trade show booth. Let people know you’re a Green Builder at every chance you get.

6. Take advantage of the “silent salesperson”

You won’t always be there to talk to potential buyers in person. Drive-bys, model homes

    and web sites are all opportunities to provide information that can lead to sales. Have

    Green Built Home signs in front of every certified home, use feature signs in models to

    explain green products and include information on your web site.

7. Market your homes as green built homes

    Buyers are values driven so make green building about quality. Explain the energy and maintenance savings and health, safety, comfort, durability and environmental benefits to potential customers. We’re working to increase public demand for Green Built Homes, but it never hurts to GIVE THEM MORE THAN THEY EXPECT!

8. Attend green building seminars, conferences and other events

A wise man once said, “Never stop learning.” Take a break from your busy schedule

    and attend a local green building seminar or the NAHB Green Building Conference. There are events happening all the time locally and across the country. Learn a little, network a little, share your successes and take a tax-deductible vacation.

9. Make green your company color

COMPANY ETHIC=BRAND IDENTITY=CREATING VALUE FOR HOMEOWNERS

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