Northeast Ohio GBI
Marketing and Promotion Strategies for Builders
1. Certify all your homes as Green Built Homes
Green Built Home certification is most effective when every home you build is a Green
Built Home. Our “Green Built Specifications” option allows you to certify all your homes
from one baseline set of specifications that meet GBI criteria and can be implemented in
2. Educate your sales staff, realtors and subcontractors
It’s important that everyone you work with knows that you build Green Built Homes and
understands the benefits of certification. Sales staff can adjust their marketing
messages accordingly, realtors can find ways to make your homes stand out in a
crowded marketplace and subcontractors can find products that meet GBH criteria.
3. Educate your buyers
Education is especially important when it comes to selling the home. Having a certified
Green Built Home provides market distinction, but this distinction is only valuable if
buyers are aware of it. Building a Green Built Home is a great story to tell and touches
on universal values such as health, safety, comfort and quality.
4. Use the NEO Green Building logo
The NEO Green Building is distinctive and easy to recognize. It’s a simple way to communicate to potential buyers that your homes offer something that your competitors’ homes do not. As an enrolled GBI builder you have the ability to use the logo on your
web site, brochures and in advertisements.
5. Prominently display GBI signage
The NEOGBI provides signage as part of the builder enrollment and home registration
fees. Signs are available to display in your office, on the job site, in model homes and at
your trade show booth. Let people know you’re a Green Builder at every chance you get.
6. Take advantage of the “silent salesperson”
You won’t always be there to talk to potential buyers in person. Drive-bys, model homes
and web sites are all opportunities to provide information that can lead to sales. Have
Green Built Home signs in front of every certified home, use feature signs in models to
explain green products and include information on your web site.
7. Market your homes as green built homes
Buyers are values driven so make green building about quality. Explain the energy and maintenance savings and health, safety, comfort, durability and environmental benefits to potential customers. We’re working to increase public demand for Green Built Homes, but it never hurts to GIVE THEM MORE THAN THEY EXPECT!
8. Attend green building seminars, conferences and other events
A wise man once said, “Never stop learning.” Take a break from your busy schedule
and attend a local green building seminar or the NAHB Green Building Conference. There are events happening all the time locally and across the country. Learn a little, network a little, share your successes and take a tax-deductible vacation.
9. Make green your company color
COMPANY ETHIC=BRAND IDENTITY=CREATING VALUE FOR HOMEOWNERS