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By Virginia Thompson,2014-01-09 14:34
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123 Chapter 6 Segmentation, Targeting, and Positioning: Building the Right Relationships With the Right Customers Multiple-Choice 1. _____ is the process of dividing a market into smaller groups of buyers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. a. Target marketing b. Market segmentation c. Posit..
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