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armstrong05_tif

By Glen White,2014-05-01 18:36
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99 Chapter 5 Consumer and Business Buyer Behavior Multiple-Choice 1. _____ refers to the behavior of individuals and households who buy goods and services for personal consumption. a. Business buying behavior b. Consumer buying behavior c. Culture d. Subculture Answer: (b) Difficulty: (1) Page: 143 2. Marketers study actual consumer purchases..
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