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armstrong02_tif

By Floyd Willis,2014-12-29 12:29
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26 Chapter 2 Company and Marketing Strategy Multiple-Choice 1._____ is the task of selecting an overall company strategy for long-run survival and growth. a. Strategic market planning b. Annual market planning c. Short-term planning d. None of the above is correct Answer: (a) Difficulty (1) Page: 41 2. Adapting the firm to take advantage of..
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