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By Herbert Mcdonald,2014-04-09 22:54
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1 Chapter 1 Marketing: Managing Profitable Customer Relationships Multiple-Choice 1. Central to any definition of marketing is _____. a. demand management b transactions c. customer relationships d. making a sale Answer: (c) Difficulty (1) Page: 6 2. All of the following are accurate descriptions of modern marketing today, except which o..
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