By Benjamin Berry,2014-04-29 21:28
11 views 0
Customer Loyalty Customer loyalty describes the tendency of a customer to choose one business or product over another for a particular need. In the packaged goods industry, customers may be described as being "brand loyal" because they tend to choose a certain brand of goods more often than others. Customer loyalty becomes evident when choices are made and actions taken by custome..

Report this document

For any questions or suggestions please email